SOURCE: Joystar, Inc.

October 25, 2006 13:39 ET

Joystar Begins Beta Test on

ALISO VIEJO, CA -- (MARKET WIRE) -- October 25, 2006 -- Joystar, Inc. (OTCBB: JYSR), one of the nation's fastest growing travel agency networks and leading seller of cruises and vacations today, announced it will launch the consumer beta of, a comparison shopping marketplace that helps consumers make informed decisions for their leisure travel planning.

William M. Alverson, Chairman and CEO, stated, " is part of the new generation of "white hot" online comparison shopping sites. Similar to what SideStep, Mobissimo and Yahoo's FareChase offer consumers for simple travel planning (air, car and hotel), the VacationCompare's service is geared to the 60 million Americans who begin their vacation and cruise shopping online, but, because of the price and complexity, prefer to book offline with the help of a live expert."

"From a consumer's point of view, the service is very similar to or It is a radical departure from traditional online travel agencies including Orbitz, Travelocity and Expedia, who offer call center assistance," commented Jorge Romero, Joystar's Director of Online Marketing. electronically passes consumers' "request for quotes" off to the independent travel agencies in its network who are experts in their respective fields.

For example, when a consumer requests a quote for a Carnival cruise, it will be Carnival specialists who compete for their business. Mexico requests will go to Mexico experts, and luxury travel requests will only be handled by travel agencies in the network who have experience working with affluent travelers. Once the consumer makes their decision, the winning agency services the booking, and manages the customer relationship from that point on. For its part, gets paid a referral fee from the agency that wins the bid.

Each travel agency in the network operates under the assumption they are competing with other experts in the industry to win the customer's business. This highly specialized service makes for powerhouse value proposition to the consumer.

The Website will continue to expand functionality over the next several weeks leading up to the formal launch. Included will be "expert reviews" submitted by the travel agencies in the network as well as the ability for users to submit reviews upon returning from their vacations. This invaluable service will allow consumers to be able to see the service ratings of the participating travel agencies. If an agency in the network falls below accepted service standards, they will not be allowed to participate.

Alverson added, "Making smart decisions when it comes to researching and booking complex travel can be difficult. The choices are many, and it's easy to be overwhelmed. Of course price is a factor, but that doesn't mean consumers are looking for the cheapest deal they can find online. They want value. They want to deal with a real person who is an expert in the area of travel they are searching, someone who can give them unbiased advice, the very best value for their vacation dollars and most importantly, a remarkable vacation experience."

The service is open to all agencies with travel industry accreditations. Already, over 150 top cruise and vacation travel agencies have joined the beta program.

About Joystar, Inc.

Joystar, Inc. (,, is the one of the nation's largest and fastest-growing leisure travel agency networks and a leading seller of cruises and vacations. The Company sells complex travel products including cruises, vacation packages and group travel through its growing national sales force of virtual travel agents and online affiliates. Joystar offers comprehensive business opportunities that combine innovative technology, marketing opportunities and expert support services to the Company's independent and home-based travel agents. With Joystar, experienced and new travel agents can concentrate on promoting travel and creating client loyalty without the administrative and financial burden of owning/operating a traditional storefront travel agency.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

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