SOURCE: Joystar, Inc.

August 31, 2005 14:04 ET

Joystar Names John West V. P. of Operations for Its Miami Cruise Center

ALISO VIEJO, CA -- (MARKET WIRE) -- August 31, 2005 -- Joystar, Inc. (OTC BB: JYSR), the nation's largest and fastest growing travel agency network, announced today it has named John West Vice President of Operations for the Company's recently acquired Miami Cruise Center.

Mr. West brings more than 19 years of travel industry and luxury cruise sales experience to Joystar. He began his travel career aboard Cunard's world famous QE II and rose to the position of Head of Cunard's Group Sales Department. He has spent the last ten years in key sales and management positions with some of the industry's largest online cruise agencies, including Cruise.com.

William M. Alverson, CEO of Joystar, stated, "We are very pleased to have John join our management team. John's experience in the luxury cruise sector as well as commitment to training will help Joystar's agents increase their sales in this very lucrative segment of the travel industry."

Larry Norman, Sr VP of Sales and Marketing of Joystar, added, "John's management, organizational and marketing skills will enhance Joystar's ability to be the largest seller of cruise vacations in the country."

Mr. West commented, "I am excited to bring my management and luxury sales skills and experience to Joystar management. I look forward to working with the 2,500+ Joystar agents and helping them in any way I can. The technology and marketing tools Joystar has in place will enable us to quickly expand our luxury cruise business. Additionally, I look forward to strengthening relations with Joystar's preferred luxury cruise suppliers."

About Joystar, Inc.

Joystar is the nation's largest and fastest growing travel agency network. The Company specializes in selling complex travel products including cruises, vacation packages and group travel through its national sales force of over 2,500 professional agents. Joystar's comprehensive business combines innovative technology, marketing opportunities and expert support services to the Company's independent and home-based travel agents. With Joystar, professional travel agents can concentrate on promoting travel and creating customer loyalty without the administrative and financial burden of owning/operating a traditional storefront travel agency.

Safe Harbor Act

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

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