SOURCE: Joystar, Inc.

August 24, 2005 08:00 ET

Joystar Names Laura Bowman Vice President, Cruise Group & Incentive Division

ALISO VIEJO, CA -- (MARKET WIRE) -- August 24, 2005 -- Joystar, Inc. (OTC BB: JYSR), the nation's largest and fastest growing travel agency network, announced today the addition of Laura Bowman to its management team.

Mrs. Bowman brings more than 22 years of travel industry experience to Joystar with a specialization in cruise group and incentive sales. Prior to joining Joystar, Mrs. Bowman worked at Cruises Only, a division of the nation's largest cruise seller, National Leisure Group. Laura was consistently a Cruises Only top sales person and was awarded the Company's prestigious "Golden Anchor" award.

William M. Alverson, CEO of Joystar, stated, "We are very fortunate to have Laura join our management team. The cruise sector continues to be one of the fastest growing and profitable segments of the travel industry, and Laura's vast experience in handling groups and corporate incentive travel will enhance our Company's growth in these profitable segments of the travel industry."

Laura has managed group and incentive travel including full ship charters, for some of the country's most respected companies, including McDonald's Corp., Coca Cola Corp., Merrill Lynch, Dent Wizard, Mazda U.S.A., Gulf State Auto Auction, Cingular, Benelli U.S.A., Playtex, Capitol Insurance, Service America, Banana Boat, Scott Equipment, and Physician's Practice Management (PPM).

Mrs. Bowman said, "I am excited to be able to bring my group and incentive travel skills and experience to the Joystar management team. I look forward to introducing my clients to Joystar's preferred cruise suppliers and look forward to helping our Joystar agents increase their group and incentive cruise business."

About Joystar, Inc.

Joystar is the nation's largest and fastest growing travel agency network. The Company specializes in selling complex travel products including cruises, vacation packages and group travel through its national sales force of 2,500 professional agents. Joystar's comprehensive business combines innovative technology, marketing opportunities and expert support services to the Company's independent and home-based travel agents. With Joystar, professional travel agents can concentrate on promoting travel and creating customer loyalty without the administrative and financial burden of owning/operating a traditional storefront travel agency.

Safe Harbor Act

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

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