SOURCE: Joystar, Inc.

July 22, 2005 08:00 ET

Joystar Retains Equity Performance Group for Investor Relations

Company to Initiate Comprehensive Campaign

ALISO VIEJO, CA -- (MARKET WIRE) -- July 22, 2005 -- Joystar, Inc (OTC BB: JYSR), one of the nation's largest travel networks, announced today that it has retained Equity Performance Group to direct a comprehensive investor relations campaign. Equity Performance Group will provide Joystar with ongoing investor relations and business communications services tailored to increase the marketability and exposure of its stock to existing and prospective investors.

"Joystar is a rapidly growing premier travel network. Through its leading travel booking technology platforms for consumers, travel professionals and enterprises, Joystar provides comprehensive business solutions to a national network of travel agents, aggressively capturing market share in the 'work at home' travel agent segment, an estimated $7.6 billion marketplace (source: Credit Suisse/First Boston)," stated Gary Geraci, President of Equity Performance Group."

Geraci continued, "From closing its recent financing and successfully eliminating most of its debt, to exceeding 2,200 agents and continuing to show strong monthly bookings, there are a host of catalysts at play which have the potential to create a tremendous tailwind for the Company and favorably impact its valuation. Additional contributing factors to Joystar's success include a recent acquisition of The Miami Cruise center and an online cruise booking website, along with management's in-depth knowledge of this market place and proven ability to convert this knowledge to create value for shareholders."

William M. Alverson, Joystar CEO, said, "Joystar's partnership with Equity Performance Group will enable the Company to widen our presence in the investment community, support our goal to build a strong shareholder base and improve our trading performance. We are growing at a rapid pace, and it is critical that we are able to communicate our successes to the financial community. Mr. Geraci and his Company have a longstanding reputation of success with small and micro-cap Companies and we are looking forward to working with his firm."

About Joystar, Inc.

Joystar is the nation's largest and fastest-growing travel agency network. The Company specializes in selling complex travel products including cruises, vacation packages and group travel through its national sales force of 2,200 professional agents. Joystar's comprehensive business combines innovative technology, marketing opportunities and expert support services to the Company's independent and home-based travel agents. With Joystar, professional travel agents can concentrate on promoting travel and creating customer loyalty without the administrative and financial burden of owning/operating a traditional storefront travel agency.

About The Equity Performance Group:

The Equity Performance Group provides publicly traded micro-cap companies with services to enhance their trading performance. The Company's advisory services and proactive campaigns are custom designed to dramatically improve each client's exposure by communicating financial catalysts; transition and turnaround strategies; and breaking news to a broad retail and institutional audience within the financial community. Improved trading performance and an expanding shareholder base facilitates capital raises, secondary offerings, merger and acquisition activity, float diversification, and can ensure that listing/exchange requirements are continuously met.

For more information, contact Gary Geraci at 617-723-2373 or by email at

The Equity Performance Group serves as special advisor to Joystar Inc. and has received fees and options for services, including five thousand dollars a month, paid in cash and 150,000 stock options divided as follows: 50,000 shares granted at $.50 per share, 50,000 shares granted at $1.00 per share, and 50,000 shares granted at $1.50 per share. This is not an offer to buy or sell securities. Information or opinions in this release are presented solely for informative purposes, and are not intended nor should they be construed as investment advice.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

Contact Information

  • Contact Information:

    Company Contact:
    Joystar, Inc.
    George Mottel
    (949) 837-8101 Ext. 229
    Email Contact

    Investor Relations:
    Equity Performance Group
    Gary Geraci
    (617) 723-2373
    Email Contact