SOURCE: Joystar, Inc.

March 16, 2006 08:00 ET

Joystar's Private Label Cruise Booking Engine Goes Live on 3,700 Affiliate Websites

ALISO VIEJO, CA -- (MARKET WIRE) -- March 16, 2006 -- Joystar, Inc. (OTC BB: JYSR), one of the nation's largest and fastest growing leisure travel agency networks and leading seller of cruises and vacations, today announced the Company's new cruise booking engine went live on over 3,700 private label and co-branded affiliate Websites. The private label cruise booking engine, similar to Joystar's corporate "Cruise Only" website (www.joystarcruises.com), provides Joystar affiliates, including independent travel agents and online marketers and their clients, with direct access to cruise vacation pricing and booking capabilities 24 hours a day, seven days a week.

William M. Alverson, CEO of Joystar, stated, "The Cruise Lines International Association predicts that about 11.7 million people will take cruises this year, up 500,000 from last year. We believe the market for Entrepreneurs who want to launch their own online and/or offline travel agency is potentially in the millions. But many people don't have the time or resources to devote to extensive web design marketing and maintenance. Our Ready-to-use, private label and co-branded Travel Website enables affiliates to start selling travel services moments after signing with Joystar."

Joystar's blocked group space inventory has also been loaded into the new system to make it easy to check space availability and book multiple cabins.

Joystar affiliates will enjoy confirmations automatically loaded into their backoffice accounting system with copies sent via email when a cruise vacation has been purchased. Consumers have the ability to send agents a request for more information about a cruise they have found on the site.

Joystar travel agents and online affiliates may easily customize their own websites through tools and resources available to them in www.myjoystar.com, the Company's "AgentOnly" extranet. Joystar welcomes professional travel agents and online marketers' affiliates who are serious about growing their online and offline travel business and increasing profits. The booking engines can feature the affiliates' branding throughout the entire customer booking experience. Private branding, competitive pricing and top commission make for one of the most attractive travel affiliate programs available.

"We've made it very easy for professional agents and Entrepreneurs to create their own online and/or offline travel agency. Affiliates joining Joystar can make commissions on air, car, hotel, cruise, vacation packages and Last Minute Deal reservations. We believe this is an ideal business opportunity in the most exciting industry in the world," said Alverson.

"The cruise section of Joystar's private label consumer website is now powered by one of the most extensive content databases available in today's travel marketplace. Over 20 cruise lines are featured -- 12 with full electronic booking capabilities with 3 more scheduled to be added within the next few months. Features include real-time cabin category availability; best available cabin displays; deck plan layouts, cabin configurations, photos, and dining / seating options; port-of-call information; and immediate confirmation from the cruise line," Alverson added.

Cruise Lines represented on Joystar's private label website include:

Amadeus Waterways             Ocean Village Cruises
Carnival Cruise Lines         Orient Cruise Lines
Celebrity Cruises             P & O Cruises
Costa Cruise Lines            Princess Cruises
Crystal Cruises               Radisson Seven Seas Cruises
Cunard Line Ltd.              Royal Caribbean Cruise Line
Delta Queen Steamboat Co.     Seabourn Cruise Line
Discovery World Cruises       Sea Dream Yacht Club
Disney Cruise Lines           Silversea Cruises
Fred Olson                    Star Clippers
Holland America Line          Swan Hellenic Cruises
Island Cruises                Thomson Cruises
MSC Italian Cruises           Viking River Cruises
Norwegian Cruise Line         Windjammer Barefoot Cruises
Oceania                       Windstar Cruises
About Joystar

Joystar is the one of the nation's largest and fastest-growing leisure travel agency networks and a leading seller of cruises and vacations. The Company sells complex travel products including cruises, vacation packages and group travel through its growing national sales force of professional travel agents and online affiliates. Joystar offers comprehensive business opportunities that combine innovative technology, marketing opportunities and expert support services to the Company's independent and home-based travel agents. With Joystar, experienced and new travel agents can concentrate on promoting travel and creating client loyalty without the administrative and financial burden of owning/operating a traditional storefront travel agency.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

Contact Information

  • For more information, contact:

    Tom Hormann, CTC
    Sr. V.P. of Communications
    Joystar, Inc.
    (919) 783-8438
    thormann@joystar.com