SOURCE: HealthSport, Inc.

May 21, 2007 09:46 ET

JP Losman Scores a Touchdown With Enlyten™ SportStrips™

Buffalo Bills Starting Quarterback to Enter His First Product Sponsorship

AMHERST, NY -- (MARKET WIRE) -- May 21, 2007 -- As the Buffalo Bills begin a new season, starting quarterback JP Losman begins a new season of his own with a new running back and a new form of electrolyte replacement. Losman joins Hall of Fame quarterback Jim Kelly as a spokesman for Enlyten SportStrips, the official SportStrips of the Bills. Losman will be featured in marketing campaigns for Enlyten promoting the importance of electrolyte replenishment and hydration.

The fourth year quarterback out of Tulane University uses the Enlyten SportStrips during workouts and practices with the team. "Before every practice, I'll put 5 or 6 strips along the inside of my cheek and then add one every half hour or so during practice," said Losman. "I used to go out on the field feeling weighed down, so the strips really help me to stay hydrated without so much fluid intake. Enlyten SportStrips have really helped to put my hydration issues behind me."

"We are very proud to have JP as a spokesman for Enlyten SportStrips," said Dan Kelly, president of Enlyten, Inc. "JP is not only the face of the Buffalo Bills, but he's such a hard working player who takes care of himself and knows the importance of staying hydrated and replenished. Other athletes respect him for that and take notice of what JP does to stay fit and on his game."

Losman, voted by fans as the NFL's most improved player, is starting his fourth season with the Bills. After a rough start to the 2006 season, Losman silenced his doubters with a stellar performance in the second half of the season. He threw for over 3,000 yards, had a completion percentage of 63% and connected for 19 touchdowns. Losman was rated the 11th best passer in the league with a passer rating of 84.9.

Enlyten, Inc., a subsidiary of HealthSport, Inc. (OTCBB: HSPO) announced in March their first NFL sponsorship with the Bills. Their partnership builds on Enlyten's commitment to educating athletes about the benefits of electrolyte replenishment and hydration. Kelly and Losman are joined by Miami Dolphins Defensive End Jason Taylor, Olympic Soccer Medalist Brandi Chastain, Bills Head Trainer Bud Carpenter, San Francisco Giants manager Bruce Bochy, and marathon runner Peter Gilmore.

Enlyten SportStrips replace the electrolytes lost while exercising through a patented delivery system. This mode of absorption is very different from all electrolyte delivery predecessors. Gastric absorption is bypassed speeding higher levels of electrolytes directly into the bloodstream. Not only does it dramatically improve hydration on a cellular level, but it also helps athletes to avoid the problems caused by excessive fluid consumption often associated with sports drinks.

About HealthSport, Inc.:

HealthSport (http://www.healthsportinc.com) is a fully integrated developer, manufacturer and marketer of unique and proprietary branded and private label edible film strip nutritional supplements and over-the-counter drugs. The Company's wholly owned subsidiary, InnoZen (http://www.innozen.com), is the preeminent formulator, developer and manufacturer of edible film strips that deliver drug actives through buccal (between the cheek and gum) absorption. InnoZen's proprietary edible film strip delivery technology is superior to any other competitive edible film strips currently on the market. InnoZen has five patents pending and has developed numerous trade secrets which it incorporates in the development and manufacturing process of edible film strips. The company's Enlyten™ SportStrips™ (http://enlytenstrips.com), an edible film electrolyte strip, has recently undergone and completed pre-market testing conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael J. Krzyzewski Human Performance Laboratory ("K Lab'') (http://klab.surgery.duke.edu). Preliminary findings of these tests suggest that the Enlyten electrolyte strip delivers meaningful amounts of electrolytes to the body in a safe, fast and effective manner.

Safe Harbor Act Disclaimer: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, the independent authority of the special committee to act on the matters discussed, the successful negotiation of the potential acquisition and disposal of transactions described above, successful implementation of the company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.

If you would like to receive e-mail announcements about HSPO, please sign up at the following website: www.Directstocknews.com/HSPO.

HealthSport, Inc. www.healthsportinc.com

Enlyten SportStrips www.enlytenstrips.com

Contact Information

  • For more information:

    For financial inquiries, please contact:
    The Del Mar Consulting Group, Inc.
    Attn: Robert Prag
    Ph: (858) 794-9500

    Media Inquiries, please contact
    Cenergy Communications
    Attn: Susan Kirkpatrick
    Ph: (716) 652-7400

    For all other questions, please contact:
    Enlyten, Inc.
    Attn: Sophia Mucyn
    Ph: (716) 691-6763

    Market News First
    Angela Junell
    214-461-3411
    ajunell@MN1.com