JRS Amenities Ltd.

JRS Amenities Ltd.

March 20, 2007 12:39 ET

JRS Amenities Launches New Amenity Brand-ACCA KAPPA of Italy

Available On-Board Cathay Pacific and at Boutique Hotels & Resorts of British Columbia

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - March 20, 2007) - JRS Amenities announced today that Boutique Hotels & Resorts of British Columbia (BHRBC) has selected its newly introduced hospitality amenity line, ACCA KAPPA, for use at each of its luxurious properties in British Columbia, Canada. In addition, JRS-customer, Cathay Pacific, has officially launched its newest on-board travel packages using ACCA KAPPA skin-care products in its First-Class Male Amenity Kit.

"The addition of ACCA KAPPA to JRS Amenities' product portfolio is indicative of our desire to add exclusive and luxurious brands that will provide that unique point of difference for our upscale boutique hotel, airline and cruise line customers," said Susan Howard Memory, president and founder of JRS Amenities. "All of our first-class amenity product lines are designed to make guests feel special and provide them with exceptional first and lasting impressions."

ACCA KAPPA, an Italian legend in the world of luxury since 1869, and JRS Amenities have created sophisticated, all-natural body products alive with a sweet, deep and slightly spicy aroma. Infused with the unique essential oil blends of lime flower, bergamot and sweet orange, these natural products will relax, stimulate and refresh the souls of hotel, airline and resort guests. Offering uniquely clean designs and exquisite packaging, this expansive, effective and upscale amenity line will impress the most discerning guest and complement every decor. To ensure that each property's amenity, spa and retail programs are consistent and complete, ACCA KAPPA amenities are also available in larger retail sizes and bulk options.

"The ACCA KAPPA amenity line embodies BHRBC's strategy of providing luxurious and distinctive amenities and services to our guests," said Mike Duggan, president and founder of BHRBC. "BHRBC is delighted to be the first hotel group to offer the ACCA KAPPA Spa amenity line in North America, and looks forward to announcing further additions to our guest experiences in the future."

"Cathay Pacific chose ACCA KAPPA's 1869 skincare products for their Men's First Class Amenity Kit as they are specially designed for men to evoke feelings of luxury and quality, mirroring the experience we endeavor to provide passengers throughout their First Class experience," said Ms. Sarah Blomfield, Manager Product, Cathay Pacific Airways Limited.

JRS invites interested upscale boutique hotels, airlines and cruise lines to email them at info@jrsamenities.com or to visit the website at www.jrsamenities.com for a brochure request or further information on ACCA KAPPA and the company's additional branded amenity lines and/or accessories. Photographs of ACCA KAPPA amenity products are available at http://www.jrsamenities.com/guestroom/stock/ak/.

Boutique Hotels & Resorts of British Columbia, a premiere management company, specializes in the management of upscale hotels, lodges and resorts throughout British Columbia, Canada. For more information, visit www.bhrbc.com.

Cathay Pacific Airways is a leading passenger and cargo carrier headquartered in Hong Kong, flying more than one million passengers a month to destinations in Asia Pacific, the Middle East, Africa, Europe and North America. The carrier offers non-stop services to Hong Kong and beyond from New York, Los Angeles and San Francisco. Cathay Pacific is a member of the oneworld™ alliance, which includes American Airlines, British Airways, Finnair, Iberia, LAN and Qantas. Three more quality carriers - Japan Airlines, Malev and Royal Jordanian - will join the alliance on 1 April 2007. Cathay Pacific's wholly owned subsidiary, Dragonair, flies to 28 passenger destinations in China and the Asia region.

JRS Amenities, a market leader in the North American amenity business, provides customized and brand name products and amenities to the hotel, hospitality, airline and cruise line industries. JRS has partnered with international brands such as Deserving Thyme of Canada and ACCA KAPPA of Italy in addition to exclusive brands TuLiv and Amano. The company offers in-house design capability, first-class customer service, and patented environmental products. Clients include Air Canada, Cathay Pacific, Premier Resorts, Fairmont Hotels & Resorts, Boutique Hotels & Resorts of British Columbia, The Pan Pacific Hotel Vancouver, Ojai Valley Inn and Spa, The Benjamin (NY), Victoria Regent Waterfront Hotel and Suites and Le Chamois Whistler Resort, among others.

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