January 25, 2011 07:10 ET
JTG Consulting Develops Qualified Professionals Who Help Raise Funds for Some of the Most Recognised Charity Organisations in the UK
LONDON, UNITED KINGDOM--(Marketwire - Jan. 25, 2011) - Nowadays, more and more ideas are developed to help non-profit organisations to increase funds. One possibility would be the option to make a one off donation through pledging a cash amount; other ideas include raising money together with the tax return or an application for a driving licence or a passport. The government has now started emphasising the increasing need for long-term charity donations due to the recession adversely affecting the charitable sector.
Johan Gericke of JTG Consulting states that it is incredibly important to know how to approach people when asking for donations. Every charity has a wide range of marketing activities available; television and radio advertising, leaflet drops, direct mail or sponsored events are just a few of them. Whilst these methods show different levels of success, they can be very expensive and are not guaranteed to reach potential donors. Furthermore, their effectiveness is difficult to monitor. In the current economical situation, charities need to ensure that a relevant proportion of donations can be allocated to its mission. Outsourcing to professionals is a very attractive solution for many non-profit organisations.
Amongst others, JTG Consulting, a direct sales and marketing company, specialises in face-to-face fundraising. The London office alone raises brand awareness on behalf of its clients to over a thousand people every day and guarantees exceptional customer service and direct results to its clients. Face-to-face fundraising is becoming increasingly popular, because it assures a truly personal interaction between the field representative and the potential donor. The fundraiser can answer questions as they arise and explain how important long-term support can be for the cause. This approach to the customer encourages a long-term commitment and helps ensure that the clients receive the best possible return on their investment. Due to long-term donations, charities can budget with confidence for future projects. Face-to-face fundraising is one of the most cost-effective methods available, as the non-profit organisations are only paying for new donors actually recruited and therefore, the financial risk is extremely low.
The company's success is based on its field representatives; hence JTG Consulting is providing all support and product training necessary to achieve outstanding customer service and represent its clients with excellent product knowledge. In the third quarter of 2010 alone, JTG Consulting has raised nearly £20,000 for one of the UK's largest humanitarian charities. The New Year has started and JTG is planning to expand into at least two more cities by the end of 2011 to increase the number of customers further for its clients.
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