JTG Consulting

JTG Consulting

February 09, 2011 13:24 ET

JTG Consulting is Getting Ready for the Olympics 2012

LONDON, UNITED KINGDOM--(Marketwire - Feb. 9, 2011) - London is expecting sporting action and excitement during the Olympic Games in 2012; but with the event, challenges may arise for many businesses. JTG Consulting is already planning to put together a strategy to ensure they do not fall at the last hurdle.

In summer 2012, London will welcome millions of people during the Olympic Games. Local Transport Minister Norman Baker states: "The 2012 Games will be a fantastic festival for the whole country to enjoy. However hosting the world's biggest sporting event will inevitably present challenges and it is vital that businesses plan ahead to avoid disruptions" (www.london2012.com).

An enormous number of visitors are expected next year and an enormous pressure on London's roads and transport network is expected. Even though an estimated number of 80 percent of spectators will travel by rail, the capital's roads may be busier than usual in certain areas at certain times. Additionally, the roads will be used for marathons, road cycling, race walk and the cycling element of the triathlon. Besides the daily commuters, London will welcome a huge number of spectators and tourists. This means that the capital's transport system will be remarkably busier than normal.

JTG Consulting's main office is based at London Bridge in Central London, an area that will be affected by the sports event. As a main route to the Olympic Park, the Jubilee Line will be significantly busier than usual throughout the games, as stated on the official website for the Olympic Games 2012 (www.london2012.com). Furthermore, the Central and Northern Line will also be extremely busy due to the interchange with the Jubilee Line and mainline rail at London Bridge Station.

The Olympic Games are likely to affect businesses to different extents. Johan Gericke of JTG Consulting is especially concerned that the following might have an impact on the business productivity during the event: "First of all, it will be very challenging for all Londoners to commute to work and people might be delayed which could have an effect on outbound sales appointments. Our representatives are meeting customers on a day-to-day basis in order to help raise brand awareness on our clients' behalf. As a direct sales and marketing company it is our responsibility to provide results." In addition it will not only be a challenge for JTG to travel within the London area, but also for its suppliers who deliver the clients' merchandise to the office; as a consequence JTG's representatives could suffer delays in getting all the necessary stock to continue with their marketing promotions.

Johan Gericke confirms: "The summer 2012 may bring challenges for us, but planning ahead will help us run our business effectively during the Olympic Games." JTG Consulting is looking for alternatives to avoid unnecessary travel, like audio or video conferences instead of face-to-face business meetings with clients or having staff work from home. Moreover, the amount of stock needed will be ordered in advance. "We will be well prepared," says Johan "and we will definitely benefit from the event next year: more people in town mean that there are more customers for us. This will be a great opportunity to promote our clients even to a wider audience."

Contact Information

  • JTG Consulting
    020 8616 4121
    Lower ground Floor, Business Centre
    14 - 20 Shand House
    Shand Street, London Bridge
    SE1 2ES