SOURCE: Juice Gallery Multimedia

August 09, 2007 14:26 ET

Juice Gallery Multimedia: The Juice and Smoothie Industry, Then and Now

CHINO HILLS, CA--(Marketwire - August 9, 2007) - The juice and smoothie business took off with a bang when the concept was introduced in Orange County, California in the early 1990s. Juice Club -- the name later was changed to Jamba Juice -- opened their store near Harvard and Main streets in Santa Ana. The proximity of the address, which is located between dense office buildings and California University Irvine, deemed the location an instant success. With its high visibility emulators began to copy the concept, and the rest is history. By the mid 1990s independent juice and smoothie bars dwarfed the major players in the market; however, a few short years later, many of the independents had come and gone. Major players had won back market share.

The overall juice and smoothie market is composed of three segments: juice and smoothie bars, frozen dessert stores and mixes. The three segments currently comprise over $2.5 billion in retail sales and is detailed in the report, 'The U.S. Juice & Smoothie Bar Market Report: 2006/2007, 9th Edition,' published by Juice Gallery Multimedia. The report details what is new in this beverage market. The report discusses retail quick-service chain operations specializing in fresh-squeezed juice and smoothies. Product uses, including meal replacement, meal accompaniment and dessert are discussed. The rise of this specialized market is examined in the context of the overall restaurant industry. The 75-page report also addresses franchising, regional issues and analyzes the major players and their strategies.

Published since 1997, the report details the segments that form the revenue totals for the industry in the United States. The report provides an in-depth review. Information presents the scope of the juice and smoothie market, including trends and conditions affecting the future of the industry.

"We have been observing the market since 1992. Our report is written by industry professionals. We send out written surveys so our information and company profiles are certified," said Dan Titus, president of Juice Gallery Multimedia. "We started the Juice and Smoothie Association (JASA) in 1998 to promote the industry worldwide and to get people talking about juice and smoothies."

"Now that 'health' is in vogue, more people will be exposed to fresh juices and healthy smoothies," Titus said.

Contact Information

  • Contact:

    Shelly Kelly
    Juice Gallery Multimedia
    V/F (909) 597-0791
    Sales (800) 710-8163