SOURCE: Juice It Up!

Juice It Up!

May 06, 2014 09:00 ET

Juice It Up! Reports Strong First Quarter Sales

Leading Raw Juice and Smoothie Franchise Sets Bar High With 26 Percent Sales Growth

IRVINE, CA--(Marketwired - May 6, 2014) - Juice It Up!, the nation's largest raw juice bar and hand-crafted smoothie franchise, announced solid same-store sales growth of 26 percent and an average unit volume increase of 25 percent in the first quarter of 2014.

Juice It Up!'s strong financials are not limited to this year. As of March 2014, the company has reported sales increases for 21 consecutive months. This steady growth has resulted in a staggering 40 percent increase in sales over the last 24 months, a number that substantially exceeds same store sales for some of the company's largest smoothie bar competitors, namely Jamba Juice, Robeks and Smoothie King.

"Juice It Up!'s business is strong and growing, and this quarter was a fantastic start to what we expect will be a very successful 2014 for the brand and our franchisees," said CEO Frank Easterbrook. "We have a proven track record that our raw juice concept is answering both franchise and consumer expectations and we're in great position to continue our leadership in the category."

Currently Juice It Up! has 10 franchise agreements in various stages of build out, and is on track to open 11 new franchised locations by the end of the fourth quarter. The company is currently awarding area development opportunities, single unit opportunities and non-traditional opportunities such as college campuses, airports and gyms across all U.S. regions. Juice It Up!'s immediate areas of new market entry and expansion include Texas, California, Arizona, Nevada and Florida. Strong Q1 results were primarily driven by Raw Juice sales which increased significantly as consumers embraced lifestyles trending toward health, wellness, and fitness in the New Year. Sales during the first part of Q2 continue to perform exceptionally well as the summer season approaches.

"Our unwavering commitment to franchisee profitability is the mainstay of our long-term plans to continue the aggressive expansion of Juice It Up!," said Carol Skinner, Sr. Director of Marketing & Business Development. "While other companies are beginning the development of raw juice bars concepts, we have already retrofitted and executed our shift. As a result, we're proud to report that our franchisees are seeing consistent returns, well above current industry standards."

With an operations-focused culture, Juice It Up! continues to attract highly-qualified new and existing franchise operators to grow with the brand in the U.S. Ideal franchisees possess an entrepreneurial spirit, are passionate about living a healthy lifestyle, have strong community ties and a creative local store marketing mindset. To learn more about the benefits of owning a Juice It Up! franchise, please visit the Juice It Up! website at http://www.juiceitup.com/franchise-opportunities/.

About Juice It Up!
Juice It Up! is a franchised raw juice and smoothie bar chain that specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as handcrafted Açaí and Pitaya Bowls. Founded in 1995, the Irvine, Calif.-based brand is committed to providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with health in mind. With 80 locations across California, Arizona, New Mexico and Texas, the company is aggressively expanding in 2014 with its newly revamped restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand's active personality and motto to "Live Life Juiced!" As the nation's leading smoothie and juice bar franchise Juice It Up! has experienced an overall sales increase of 40 percent since March 2012 along with month-over-month growth for 21 consecutive months. An established brand with unparalleled experience in the raw juice bar industry, Juice It Up! is poised for aggressive expansion with the availability of attractive franchise opportunities throughout the U.S. For product information or to learn about the benefits of owning a Juice It Up!, visit www.juiceitup.com.

Juice It Up! Social Media Pages:
Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter: http://www.twitter.com/livelifejuiced/
Pinterest: https://www.pinterest.com/juiceitup/