August 07, 2014 15:00 ET
SAN FRANCISCO, CA--(Marketwired - Aug 7, 2014) - Euclid, the leader of in-store retail analytics, today releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of July. This month's report measured data from tens of millions of domestic shopping sessions to reveal that the second half of 2014 looks promising for retail, as expected. Similar to last month, shoppers made fewer trips to the store. However, greater consumer confidence and early back-to-school shopping contributed to significant outperformance in July duration. The sensational duration numbers signal that engaged shoppers were ready and willing to spend.
Euclid asserts that its metrics illustrate a positive outlook for industry revenues, and estimates sales growth in the following retail verticals of:
Here are some of Euclid's top findings in this month's report around shopper behavior metrics:
The best shopping day of July was Sunday the 27th. Outperformance was experienced across all metrics on the 27th, with especially favorable numbers for duration, engagement, and bounce rate. On the other hand, Friday the 11th was the worst shopping day of the month. Low traffic coupled with poor engagement marked this day and likely led to sales underperformance.
To view the complete findings, download the full report on shopper activity for the month of July here: http://info.euclidanalytics.com/WC14-07USRB_Reg_RLP.html
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of July 2014 Euclid's network has grown to capture billions of measurements per day, analyzing hundreds of millions of potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
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