SOURCE: July Systems

July Systems

August 01, 2011 08:00 ET

July Systems Enhances the Social Media Capabilities of Its Mi™ Platform

July Systems Announces Integration of New Social Media Modules to Mi™ Platform Including BBM and Kickapp to Its Existing Ecosystem of Social Networks -- Facebook, LinkedIn, Twitter, Google Buzz, Digg, Reddit and more

LOS ANGELES, CA--(Marketwire - Aug 1, 2011) - July Systems, a leading global provider of mobile platform solutions, adds Blackberry Messenger (BBM) and Kickapps to their current list of Mi™ Platform social media modules (Facebook, Twitter, OOB, Google Buzz, Digg, Reddit, StumbleUpon, MySpace, Delicious and LinkedIn) with plans to also integrate Google +, Foursquare, Facebook Places, and Gowalla in the near future.

July's Mi™ Platform is an enterprise-scale, cloud-based software that allows businesses to build, manage, market and monetize rich, interactive mobile web services across over 8,000 devices. Mi™ Platform provides customers with a one-stop-shop mobile solution via pre-built widgets and a robust integrated network of mobile technology. This includes integrating third party social media modules that allow consumers to interact and socialize with one another within mobile sites and applications built on Mi™ Platform. The integration of the latest BBM and Kickapps is a valuable addition to July Systems' already versatile mobile ecosystem enabling the social media fabric to be integrated within any mobile service.

According to former Morgan Stanley star analyst Mary Meeker, social networking has surpassed email in both global users and in the amount of time spent. "Mobile has now become the preferred medium of communication and interaction with social networks," says Rajesh Reddy, CEO of July Systems. "Integrating social networks into our robust Mi™ Platform ecosystem allows our clients to acquire, influence, engage and retain new and existing customers in a number of different ways."

With the addition of BBM and Kickapps, July's Mi™ Platform 3.5 now supports the following features:


  • Initiate a BBM social interaction within the app
  • Access user profile info such as avatar, status, and location directly from the app
  • Share content (images, videos, music, and voice notes) with BBM contacts from within the app
  • Create sub-communities within the app
  • Stream data between users of the app for real-time use cases such as communication, gaming, and location tracking


  • Kickapps' commenting feature has been integrated so users can participate in Kickapp forum discussions directly from their app
  • Sync comments on the same article/video/photo gallery on both the web and mobile
  • Ratings, and nested commenting

About July Systems
July Systems is a leading mobile application platform provider to businesses worldwide. Mi™ Platform, a cloud-based mobile platform, allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. Over 100 of the world's largest brands use Mi™ Platform to deliver billions of transactions to over 100 million users globally. July Systems has offices in New York, Los Angeles and Bangalore.

Mi Platform is a registered trademark of July Systems in the United States and other countries.

*All third-party trademarks are the property of their respective owners.

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