SOURCE: July Systems

July Systems

May 03, 2011 08:30 ET

July Systems Launches HTML5 WebApps for Smartphones

Brands Powered by July's Mi™ Platform Can Now Maximize Engagement by Providing Their Customers Rich Experiences Similar to Native Applications on the Ubiquitous Mobile Browser

LOS ANGELES, CA--(Marketwire - May 3, 2011) - July Systems, a leading provider of cross-platform mobile solutions, announces today the rollout of their first HTML5 based WebApp for the NBA, one of their 100+ global customers. WebApps combine the power of native Smartphone app capabilities with the simplicity of the internet, enabling users to have a compelling app-like experience on the mobile browser.

Serving rich, engaging experiences is critical to any successful mobile application. July Systems provides a comprehensive platform which enables businesses to build compelling, differentiated experiences and manage all aspects of the live service -- marketing and monetizing the mobile application. With the addition of HTML5 capability, businesses can now extend richer experiences more effectively across multiple devices, platforms and operating systems.

Mi™ Platform is an extensible mobile platform solution that provides clients with a high degree of control and flexibility in developing rich mobile applications and mobile websites. For creative teams and designers, Mi™ Platform provides rich out of the box modules and widgets (ready to use building blocks for features like videos, share via social networks, payment, advertising, etc...) that can be easily dragged and dropped into a visual designer tool to quickly build out differentiated mobile applications. For developers, in-house or outsourced, Mi™ Platform has an integrated development environment that can be used to build custom widgets. The platform also offers a management console that allows stakeholders to monitor, track and collaborate on all aspects of the mobile business -- from development to tracking and monetizing mobile applications.

"Our research has shown that consumers assimilate information much better visually than textually. Smartphone users expect multiple sources of information presented together in a way that is easy and delightful to experience," said Rajesh T. Reddy, CEO of July Systems. "This is where standards like HTML5 can help. With HTML5, users can engage with a brand in a way that hasn't been possible previously on the mobile Web. Now that Mi™ Platform supports WebApps, we can provide our customers more ways of building compelling experiences that help them differentiate themselves in the market."

For more information on July System's Mi™ Platform and how it enables businesses to build, manage, market and monetize mobile applications, please visit http://www.julysystems.com.

To preview the NBA WebApp, visit m.nba.com from your Smartphone and launch the Playoffs WebApp.

About July Systems
July Systems provides cross-platform mobile solutions to businesses worldwide. Mi™ Platform -- a cloud-based mobile platform that allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. July Systems supports more than 100 of the world's largest brands and delivers billions of transactions to millions of users across 150 countries. July Systems has offices worldwide including the US, India and Malaysia.

Mi Platform is a registered trademark of July Systems in the United States and other countries. *All third-party trademarks are the property of their respective owners.

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