July Systems Launches July MX Self-Authoring Mobile Experience Platform

SAN FRANCISCO, CA--(Marketwire - Mar 21, 2013) - July Systems today announced its 4^th generation flagship platform, July MX, a cloud-based self-authoring mobile experience platform for creating and publishing mobile sites and applications quickly, without reliance on coding expertise. July MX redefines mobile development speed and ROI, empowering the people closest to customers to directly shape the mobile experiences that drive revenue streams, commerce opportunities, and user engagement best suited to their markets.

Targeted at business line managers and other non-technical users, July MX's "drag and drop" mobile development environment includes more than 75 ready-to-use modules that easily shape mobile experiences and allow on-demand deployment across all mobile devices. Modules allow commerce, payments, promotions, rich media content and social experiences to be crafted in minutes and immediately launched to mobile audiences globally.

"Companies need a way to drive mobile value at the speed of customer demand," said Rajesh Reddy, July Systems Founder and CEO. "Until now, it's taken months, big budgets, and reliance on development teams or external agencies to deliver mobile experiences to market. July MX enables those closest to the customer to develop, design, and launch mobile experiences, native app extensions, mobile commerce, and ad-based monetization, integrating with existing mobile services at unprecedented speed, control and business impact."

With July MX:

• Media and entertainment companies unlock the value of their content assets by quickly creating and monetizing highly relevant promotions
• Retail and travel/hospitality brands drive traffic to new commerce destinations, activating promotions and campaigns that connect prospects with the inventory and offers they most want to promote
• Any organization can disrupt the traditional "create, hand off to development, wait" approach of prior mobile design, going hands-on and crafting -- or optimizing -- relevant, timely campaigns with unprecedented efficiency and control

July MX is the latest innovation in July Systems' proven success in enabling businesses to build, run and manage mobile services across all devices, quickly and efficiently.

More than 20 new customers -- household names in retail, media, travel/hospitality, CPG, technology and digital innovation -- validated the impact of July MX during pre-launch access. The LPGA (Ladies Professional Golf Association), who tested July MX pre-launch, proved impact by deploying tournament-specific mobile destinations showcasing sponsors, engaging customers with real-time content, and driving monetization opportunities.

"Our fans want easy access to tournament information on their mobile devices," said Brian Carroll, LPGA Vice President, Television and Emerging Media. "July MX lets our digital media manager, who knows our market and our content first-hand, quickly engage our mobile fans without the time, effort and investment previously required for mobile innovation. With no coding required, we are able to create world-class content in-house by the people who know our fans best."

Global footwear company, Weyco Group, was another early adopter, using July MX for maintaining a strong mobile presence.

"July MX enables us to address many of our mobile challenges instantly," said Jeffrey Douglass, Weyco Group Inc., Director of Marketing. "Self-authoring will streamline our path to market and puts our business experts in direct control so we can launch relevant mobile experiences very quickly. MX also provides a wealth of use cases and opens up a variety of distribution and engagement models to us."

July MX is available immediately. For more information, please visit www.julysystems.com.

About July Systems
July Systems is redefining how businesses go to market with mobile. July's award-winning cloud-based mobile application platform is used by some of the world's best-known brands to reach more than 140 million users in 150 countries and deliver billions of transactions annually.

July MX, the company's 4^th generation platform, is a first-to-market self-authoring mobile experience platform for creating and publishing mobile sites and applications quickly, without reliance on coding skills or technical expertise.

Started in July 2001, the company is headquartered in San Francisco with offices in Bangalore, New York and London. 

Follow July Systems on Facebook, Twitter and LinkedIn.