SOURCE: July Systems

July Systems

February 28, 2012 11:00 ET

July Systems Launches Retail Edition of Mi™ Platform Studio

Mi Platform Studio Is Targeted at Retail Marketers Who Need to Easily Create and Manage Mobile Promotions by Themselves

LOS ANGELES, CA--(Marketwire - Feb 28, 2012) - July Systems, the leading cloud-based mobile application platform provider, today launched the retail edition of Mi™ Platform Studio for marketers to create and manage rich, highly customizable mobile promotions.

According to Forrester, nearly 53% of marketers increased their mobile budgets in 2011. They also state that marketers whose sales can be driven by immediacy and geographic context should be thinking about how mobile can be incorporated into their long-term strategy in the next few years.

The Mi™ Platform Studio is an easy-to-use visual tool that empowers marketers to quickly create localized and short term promotions. It can integrate QR codes, coupon codes, bar code scanners and location-based services for customer acquisition and loyalty initiatives.

"Mobile is quickly becoming a top priority for retailers since it's a preferred medium of interaction for consumers. Our Mi™ Platform Studio empowers marketers to create an engaging user experience that can influence customer behavior during the shopping process," said Rajesh T.S. Reddy, CEO of July Systems. "It's cost effective, requires no technical support and allows for quick changes -- reducing the time required to modify promotions from weeks to a few hours."

Mi™ Platform studio for retail is part of the overall retail solution on Mi™ Platform that is offered by July Systems. Mi™ Platform also provides additional retail specific modules including online and offline catalog management, one-click check out, mCommerce and wish-list management to provide retailers with a comprehensive mobile solution.

July Systems' Retail Edition of Mi™ Platform Studio is currently available. For more information, please visit

About July Systems
July Systems is a leading mobile application platform provider to businesses worldwide. Mi™ Platform, a cloud-based mobile platform, allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. More than 100 of the world's largest brands use Mi™ Platform to deliver billions of transactions to over 100 million users globally. July Systems has offices in New York, Los Angeles, and Bangalore. For more information visit us at

Mi™ Platform Studio is a registered trademark of July Systems in the United States and other countries.

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