SOURCE: July Systems

July Systems

September 15, 2011 08:00 ET

July Systems' Mi™ Platform Makes It Easy for Large Brands to Reach International Audiences

July Systems Caters to Its International Clients by Adding More Languages to Mi™ Platform

LOS ANGELES, CA--(Marketwire - Sep 15, 2011) - July Systems has added over 10 languages to their Mi™ Platform development environment with plans to add many more. Clients can now easily create and manage international mobile services with Mi™ Platform using out-of-the box widgets.

July Systems' Mi™ Platform powers more than 100 of the world's largest brands and delivers billions of transactions to millions of users in over 150 countries. As a global provider, July understands that their clients need a reliable platform that can evolve quickly with the growing list of mobile capabilities and features, which includes catering to their international audiences.

Companies like Univision, RDS Mobile and NDTV Khabar are already using July Systems' mobile development environment to build their cross-platform mobile solutions for multilingual users. Mi™ Platform can now render standard unicode fonts for Spanish, Portuguese, French, Arabic, Hindi, and many more. If any device does not support a specific language, Mi™ Platform can easily render fonts as images at run-time in any language across 8,000 devices.

Mi™ Platform is an extensible mobile platform solution that provides clients with a high degree of control and flexibility in developing rich mobile applications and mobile websites. Mi™ Platform uses a unique widget based mobile development approach that serves as the foundation of its cross platform value proposition. Widgets allow developers, customers and partners to easily develop rich units of mobile experiences that are configurable, scalable and easily managed across multiple devices.

"As mobile becomes strategic for businesses, centralizing how mobile is managed and rolled out across all business units and geographies will become critical to organizations," says Vandana Abraham, Senior Director for Product Management. "Making Mi™ Platform extensible to support international languages is a key requirement for many of our global brands."

About July Systems
July Systems is a leading mobile application platform provider to businesses worldwide. Mi™ Platform, a cloud-based mobile platform, allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. Over 100 of the world's largest brands use Mi™ Platform to deliver billions of transactions to over 100 million users globally. July Systems has offices in New York, Los Angeles, Kuala Lumpur and Bangalore.

Mi™ Platform is a registered trademark of July Systems in the United States and other countries.
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