SOURCE: July Systems

July Systems

April 26, 2012 08:00 ET

July Systems to Present at mSport Summit 2012

July's President of International Sales to Speak on Mobile Monetization Panel

SAN FRANCISCO, CA--(Marketwire - Apr 26, 2012) - July Systems, the leading cloud-based mobile application platform provider, today announced that Prem Bhatia, July's president of international sales, will speak at mSport Summit 2012 on Thursday, April 26 in London. Bhatia will join a panel of mobile and sport experts evaluating conventional and novel mobile monetization options.

"Mobile is quickly emerging as an engaging and dynamic tool to connect enthusiasts to their favorite sport teams and athletes around the world," said Bhatia. "This rapid growth is leading marketers to ask how to monetize mobile content and drive revenue growth -- a critical question that the panel and I will address at the summit."

As president of international sales, Bhatia manages Europe, Asia and Pacific sales regions. He has played a key role in expanding July Systems' client base across segments and markets, including in India, the Middle East and United Kingdom. He began his career over 15 years ago as a sports marketing and advertising entrepreneur and formerly worked at WorldTel Inc, where he spent six years before co-founding Sports Media Limited.

About July Systems
July Systems is a leading mobile application platform provider to businesses worldwide. Mi™ Platform, a cloud-based mobile platform, allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. Over 100 of the world's largest brands use Mi™ Platform to deliver billions of transactions to over 100 million users globally. July Systems has offices in New York, Los Angeles, and Bangalore. For more information visit us at

Mi™ Platform is a registered trademark of July Systems in the United States and other countries.

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Contact Information

  • Media Contact:
    Heather Pond
    Atomic PR for July Systems
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