SOURCE: July Systems

July Systems

November 01, 2011 15:50 ET

July Systems to Work With Google to Help Businesses Go Mobile

July Systems, the Leading Provider of Cloud Based Mobile Platform, Is Working With Google on Its "Go Mobile" Initiative to Enable Businesses to Build and Run Mobile Sites and Applications

LOS ANGELES, CA--(Marketwire - Nov 1, 2011) - July Systems, the leading mobile platform provider, today announced that the company is partnering with Google in its newly launched GoMo initiative to help businesses 'Go Mobile.' GoMo provides companies with the tools and resources needed to make their businesses more mobile-friendly.

"We are very proud to work with Google to enable businesses to go mobile across platforms. This program gives us an excellent opportunity to get in front of a larger audience and help them with their mobile initiative," says Rajesh Reddy, CEO of July Systems. "A vast majority of businesses today are grappling with the pace of change and innovation in mobile. And when you add the complexity involved in presenting content for various mobile platforms to the mix, it is understandably overwhelming for any company. Our cloud based Mi™ Platform provides a modular and future proofed approach to mobile app/site management. This approach provides business owners the ability to make frequent and dynamic changes to their mobile services in the most scalable manner."

July Systems' Mi™ Platform is a cloud-based mobile platform that allows companies to build, manage, market and monetize the newly launched mobile services. The platform enables rich user-experience via its unique modules-based architecture and visual design tools to deliver optimized content across hundreds of unique devices ranging from touch-screen smart phones, tablets to popular Web-enabled feature phones. With some of the largest global brands across media, entertainment, sports and retail segments relying on Mi™ Platform for their mobile presence, it is increasingly being recognized as a powerful and versatile mobile platform that can cater to various segments.


About July Systems

July Systems is a leading mobile application platform provider to businesses worldwide. Mi™ Platform, a cloud-based mobile platform, allows companies to build, manage, market and monetize rich mobile applications quickly and effectively. Over 100 of the world's largest brands use Mi™ Platform to deliver billions of transactions to over 100 million users globally. July Systems has offices in New York, Los Angeles, and Bangalore. For more information visit us at

Mi™ Platform is a registered trademark of July Systems in the United States and other countries.

*All third-party trademarks are the property of their respective owners.

About GoMo

GoMo is a Google-led initiative dedicated to helping businesses 'Go Mobile' by providing them with the tools and resources they need to make their websites more mobile-friendly. On Google's GoMo website, participating businesses can use the GoMoMeter tool to see how their own sites look and perform on mobile devices, and get personalized recommendations for developing a more mobile-friendly experience for their sites. The GoMo site has information about current mobile trends, best practices for launching mobile sites, a list of developers ready to help companies build sites for mobile, and much more.

For more information, visit:

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