SOURCE: EmbroidMe


January 25, 2010 15:34 ET

Jump Start Your Business and Make 2010 a Great Year With EmbroidMe Products

WEST PALM BEACH, FL--(Marketwire - January 25, 2010) - January is the month for new resolutions of all kinds, especially for business owners, many of whom resolve to jump start and revitalize their companies. EmbroidMe has all of the tools to begin restoring your business, starting with increasing brand awareness.

"Many people make New Year's resolutions about improving their financial state, and for a lot of business owners, that means improving the fiscal prosperity of their companies," said Christine Marion, MAS at EmbroidMe. "It is easy for people to make these resolutions, but often hard to find the first step; developing brand awareness through promotional products is an obvious and easy way to begin."

Building a brand is imperative to the success of any organization, and EmbroidMe provides the finest products to achieve these goals. People see a brand as an implied promise that the level of quality they have come to expect from a brand will continue with future purchases of the same product. In order for a business to achieve this brand image, business owners must first expose their brand to their consumer.

It's a fact. The Advertising Specialty Institute (ASI) states that more than 42% of respondents had a more favorable impression of an advertiser after receiving a promotional product. Furthermore, the average cost per impression (CPI) of an advertising specialty item is $.004. As a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising medium.

In addition to providing business owners the opportunity to increase brand awareness, the other obvious effect is an increase in sales. Promotional products create a comparison with competing products, and a more favorable opinion is associated with the promoting company.

With an astounding collection of more than 800,000 items to choose from, EmbroidMe has a branding solution for your business. Each retail location also provides you the ability to order products online 24 hours a day, 7 days a week from its local website.

About EmbroidMe: With more than 450 retail locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to both the private and commercial segments of the business community. To locate the store nearest you, visit:

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