SOURCE: Boys & Girls Clubs of America

Boys & Girls Clubs of America

March 23, 2011 06:45 ET

Jumping Into History: 20,000 Kids Across the Country Take on the Guinness World Record for Jumping Jacks

Boys & Girls Clubs, With Coca-Cola and the WellPoint Foundation, Call on Kids to Be Active!

ATLANTA, GA--(Marketwire - March 23, 2011) - Did you see a mass of jumping kids during your rush hour commute last night? That's what many saw in their communities across the country. They weren't trying to get your attention. Twenty thousand kids from more than 1,000 Boys & Girls Clubs across the country attempted to break the Guinness World Record for the most people doing "jumping jacks" -- or "star jumps."

Jumping jacks are called star jumps in some countries because the arms, legs and head form a five-pointed star. The record is defined as, "the most people star jumping simultaneously at multiple venues for two consecutive minutes," according to Guinness World Records. To break the current record, more than 278 kids needed to complete the attempt. While the official verdict will come from Guinness in a couple of weeks, all indications are that, with roughly 20,000 taking part, the record has already been broken.

As part of National Boys & Girls Club Week (March 20-26), Boys & Girls Clubs of America (BGCA) embarked on this initiative with its Clubs across the country through the organization's Triple Play program. This program, supported by founding sponsor, Coca-Cola, and the WellPoint Foundation, encourages kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships.

"We are so proud of the nationwide turnout for the record-breaking attempt," said Dominique Dawes, Olympic Gold Medalist and co-chair of the President's Council on Fitness, Sports and Nutrition. She was on hand at a Boys & Girls Club in Los Angeles to lead the jumping jacks. "No one needs fancy equipment, specific clothing or a gym membership to get out and exercise. Some good old-fashioned jumping jacks can do it!"

"Young people living healthy, active lifestyles puts them on a pathway to a great future," said Roxanne Spillett, BGCA president and CEO. "It's exciting to see how our Clubs members, and especially our partners Coca-Cola and WellPoint Foundation have combined forces to address such an important issue."

Nearly one-third of children and teens in the U.S. are obese or overweight, according to multiple studies. Children can avoid many diseases by adopting and maintaining healthy habits early on. 

"Coca-Cola is proud to support the Triple Play initiative in partnership with the WellPoint Foundation," said Quinton Martin, vice president, community marketing. "Research shows that this program is working -- Triple Play is succeeding in getting kids to exercise more, eat a variety of foods and feel good about themselves. We are committed to promoting programs that help children, teens and adults live active, healthy lifestyles."

"Preventing disease and saving lives is what we are all about at the WellPoint Foundation," said Lance Chrisman, executive director of the WellPoint Foundation, Triple Play co-sponsor. "Study after study has shown that leading a healthy, active lifestyle can prevent a number of devastating diseases for kids as they grow into adults. Helping them get on the right path now is so important -- and there are easy ways to do it." 

About Triple Play
Triple Play: A Game Plan for the Mind, Body and Soul was launched in 2005 by Boys & Girls Clubs of America (BGCA) in collaboration with the Department of Health and Human Services with support from The Coca-Cola Company to encourage kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships. A two-year study of more than 2,000 children ages 9-14 showed that Triple Play succeeded in getting them to exercise more, eat healthier foods and feel better about themselves. The study found that Triple Play kids increased to 90 percent of the federally recommended amount of daily exercise, which is 60 minutes a day for children, while their peers outside the program decreased to 78 percent. To date, Triple Play has helped more than one million kids learn the importance of physical activity and proper nutrition. In 2011, the WellPoint Foundation joined BGCA and Coca-Cola as a Triple Play sponsor. Learn more about the program at www.bgca.org/tripleplay.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (www.bgca.org) has changed and saved lives, enabling young people to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Boys & Girls Clubs serve some 4 million children and teens through Club membership and community outreach. Clubs are located in neighborhoods throughout the country and on U.S. military installations worldwide, providing a wide variety of youth development programs conducted by trained, professional staff. Key programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About The WellPoint Foundation
The WellPoint Foundation is the philanthropic arm of WellPoint, Inc. and through charitable contributions and programs, the Foundation promotes the inherent commitment of WellPoint, Inc. to enhance the health and well-being of individuals and families in communities that WellPoint, Inc. and its affiliated health plans serve. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These disease states and medical conditions include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company's annual associate giving campaign and provides a 50 percent match of associates' campaign pledges. To learn more about the WellPoint Foundation, please visit www.wellpointfoundation.org.

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