Maximizer Software Inc.
TSX : MAX

Maximizer Software Inc.

May 05, 2009 08:00 ET

JumpShop and Fone Solutions Join Maximizer Software's Partner Program as First Mobile-Focused Channel Partners

Expanding Partner Sales Channel Extends Mobile CRM Reach

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 5, 2009) - Continuing to strengthen its Mobile CRM brand and reach, Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced that it is has signed its first mobile-focused channel partners, JumpShop and Fone Solutions, to its partner program.

A Bell Mobility certified partner based in Edmonton, AB, Canada, JumpShop will focus on adding value to its BlackBerry and BlackBerry Enterprise Server customers with Maximizer Mobile CRM. JumpShop analyzes organizations' current wireless devices and plans and works with their IT departments to develop strategic plans to maximize wireless budgets.

Fone Solutions, a UK-based, independent telecom provider for the small-to-medium enterprise market, will also now offer Maximizer Mobile CRM. Named the Best Dealer by the UK Mobile Industry Awards in 2008, Fone Solutions provides mobile and fixed line solutions, mobile data, vehicle tracking and insurance.

"With small and medium-sized businesses demanding more applications for their smartphone devices and realizing the need for an end-to-end mobile strategy that considers the hardware and software, we are aggressively seeking top-notch partners like JumpShop and Fone Solutions to help our customers grow with mobility," said Angie Hirata, worldwide director of marketing and business development, Maximizer Software. "We see these mobile channel partnerships as the first of many as we build out our mobile CRM brand across the globe."

Maximizer Mobile CRM for BlackBerry gives professionals instant access to information in the field, including customers' history, leads, sales opportunities, dashboards, customer service cases, documents and schedules. With Maximizer Mobile CRM, organizations can reduce staff downtime and increase field productivity; increase customer face time by reducing time spent on office administration; build customer intimacy by reviewing up-to-date customer details before a meeting; and improve real-time visibility into sales and staff activities.

To learn more about Maximizer Mobile CRM, visit: www.maximizer.com/mobilecrm.

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) solutions, providing the best value for small and medium-sized businesses. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and managers access to customer information through mobile devices, online, or the desktop. Maximizer's solutions enable organizations to accelerate business growth by streamlining sales, marketing and customer service processes, while exceeding client expectations. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Siemens, Societe Generale, HSBC, TD Securities, Lockheed Martin, Brian Tracy International, Fisher & Paykel Healthcare, Oxford University Press, and Cathay Pacific. Maximizer Software is a global business with offices and over 400 business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: www.maximizer.com, or follow Maximizer on Twitter at www.twitter.com/maximizercrm.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

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