October 08, 2009 09:03 ET

Jumpstart Adds New Car Pricing Expert to In-Market Community; Industry Innovator TrueCar Chooses Jumpstart for Exclusive Ad Sales Representation

SAN FRANCISCO, CA--(Marketwire - October 8, 2009) - Today, Jumpstart Automotive Group (www.jumpstartautogroup.com) announced the addition of TrueCar, Inc. (www.TrueCar.com) to its diverse, high-quality community of in-market automotive publishers. TrueCar's engaged, low funnel car shopping audience will join Jumpstart's existing network, which includes automotive publishers Vehix.com, Consumer Guide Automotive, JD Power Autos, and Car and Driver, offering automotive advertisers highly targeted access to car shoppers close to making buying decisions.

TrueCar offers in-market, new car buyers best-in-class data and transparency into local new car pricing on the models they are researching. Launched in April of 2009, TrueCar's service has been lauded as one of the most innovative and effective online research tools for car shoppers. TrueCar Price Reports are widely made available, for free, on web sites such as US News Autos and PriceQuotes.com.

"As media consumption continues to fragment, being able to reach a highly engaged in-market shopping audience is crucial to our advertisers' ongoing success," explained Grant Whitmore, Chief Marketing Officer, Jumpstart Automotive Group. "We are excited by TrueCar's product vision and their ability to quickly build a passionate and loyal following of car shoppers. By Adding TrueCar to the Jumpstart family of premium publishers, we are closer to our goal of providing the most diverse, high-quality automotive audience in the market."

According to Jumpstart, 85% of car shoppers visit in-market websites such as TrueCar prior to making a purchase decision. Their visits are typically very focused and increase in frequency leading up to the purchase of a new or used vehicle. The premium automotive publishers that constitute the Jumpstart network provide valuable shopping information that is critical to the car-buying decision.

"We did our homework; Jumpstart is clearly the better option in automotive advertising," said Scott Painter, CEO of TrueCar. "Jumpstart's demonstrated ability to leverage high-quality in-market sites, coupling the best brands with the most innovative marketing solutions is a perfect match for TrueCar."

TrueCar will be immediately joining the Jumpstart Automotive Group. For more information on Jumpstart's network of in-market publishers, please visit: http://www.jumpstartautomotivegroup.com/audience/index.html

About TrueCar (www.truecar.com)

TrueCar (www.truecar.com) is the authority in new-car pricing. It aggregates multiple data sources to show car buyers and dealers how much people actually paid for a particular car in their geographic area. It is offered online, free of charge -- so anyone can know at any time what is considered a good or great price. Consumers no longer walk into the dealership only partially informed and fully suspicious: they walk in knowing exactly the price of a fair deal. Dealers gain real-time, unbiased information about marketplace pricing, helping them know how to price their cars to sell more and gain market share from other dealers. Led by a highly experienced team from the automotive and technology industries, TrueCar is based in Santa Monica, California.

About Jumpstart Automotive Group

The Jumpstart Automotive Group brings together the most diverse audience of in-market automotive shoppers with the industry's most influential auto enthusiast brands to dramatically improve the effectiveness and efficiency of automotive marketing across digital, print, and mobile platforms. Fueled by a passion for performance, the Jumpstart Automotive Group is committed to the development of quality content and services for consumers and to maximizing publisher revenue and advertiser results through innovative products and services. The portfolio of publishing partners include Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com Autos, Car and Driver, Road & Track, CarSoup.com, U.S.News.com, HybridCars, CarGurus, and TrueCar. Additionally, Jumpstart has been on the forefront of behavioral targeting and is now developing leading research and strategic insight products.

Contact Information

  • Media Contact:
    Sarahjane Sacchetti
    Jumpstart Automotive Group
    Email Contact