SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

August 18, 2015 06:00 ET

Jumpstart Automotive Group and CarGurus Extend Advertising Sales Partnership

Leading Automotive Marketing and Advertising Company to Exclusively Represent Fastest Growing Online Automotive Publisher in the United States

SAN FRANCISCO, CA--(Marketwired - Aug 18, 2015) - Jumpstart Automotive Group, an expert automotive marketing and advertising company, today announced that it will continue its partnership with CarGurus, the fastest growing automotive shopping website in the U.S. Jumpstart will exclusively represent CarGurus inventory to OEM partners through calendar year 2015 (excluding CPO), and will include CarGurus inventory in 2016 in-market upfront packages. 

"As one of the most popular online car shopping destinations in the nation, we help millions of in-market consumers find their next vehicle. This creates enormous opportunity for us to drive value for our OEM partners in sophisticated ways. Jumpstart offers a diverse in-market auto audience, and is among the best at developing and packaging high-impact advertising and marketing programs for OEM clients," said Frank Weishaupt, VP of Advertising Sales at CarGurus.

"As more online and mobile shoppers go to CarGurus for the clarity and efficiency they bring to the online car shopping process, Jumpstart continues to develop more personalized cross-platform advertising experiences and working with a partner that understands this space is integral to success. Continuing this partnership makes sense not only for us and CarGurus, most importantly, it helps us serve our clients," said Jumpstart CEO Nick Matarazzo.

About Jumpstart
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. JumpstartAuto.com, @JumpstartAuto

Jumpstart is: Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Autos, Autobytel, Daily News Autos, CarGurus, LeftLane, CarSoup, and CarBuzz.

About CarGurus
With more than 15 million unique monthly visitors, CarGurus is the fastest growing automotive research and shopping website in the United States. The company analyzes data on millions of car listings daily and uses proprietary algorithms to help shoppers quickly find great deals from great local dealers. CarGurus was founded by CEO, Langley Steinert (also a co-founder of TripAdvisor) and has world headquarters based in Cambridge, Massachusetts.