SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

September 09, 2015 06:00 ET

Jumpstart Automotive Group Canada Launches Direct Business and Announces Exclusive Partnership With Canadian Black Book

SAN FRANCISCO, CA--(Marketwired - Sep 9, 2015) - Jumpstart Automotive Group, which started in 2001, announced today the official launch of Jumpstart Automotive Group Canada. Coinciding with the launch, Jumpstart announced an exclusive advertising partnership with Canadian Black Book, the most trusted vehicle valuation site in Canada for more than 50 years. This joint announcement further cements Jumpstart's commitment to serve the Canadian automotive marketing community.

"We are thrilled to launch Jumpstart Automotive Group Canada. We see a tremendous opportunity to help automotive marketers connect with in-market car shoppers and to bring our portfolio of trusted brands to the second-largest audience in North America," said Choon Choi, senior vice president, strategy and business development at Jumpstart. "We are proud to represent CanadianBlackBook.com, one of the most recognized and respected auto research sites in Canada."

"Jumpstart is an expert at developing innovative, high-performance marketing programs for automotive advertisers. When this expertise and innovation is combined with our unique vehicle valuation offering, both consumers and advertisers will benefit. This will strengthen our mission to deliver the tools and information to help consumers make a smart and informed vehicle purchase decision," said Brad Rome, president of Canadian Black Book.

The addition of Canadian Black Book gives Jumpstart a combined audience of more than four million unique visitors and represents one of the fastest growing automotive audiences in Canada.

Jumpstart Automotive Group Canada will be headquarted in Toronto with new Head of Sales, Justin Oborne. Oborne comes to Jumpstart from TC Media where he was director of business development. Prior to that, he worked at Rogers Communications, and Time Inc. in New York City. "Based on my experience in both the U.S. and Canadian market, I'm excited -- and honored -- to take what is already a successful U.S. company and help Canadian marketers sell more cars," said Oborne. Steve Carey, a digital sales veteran who previously worked with Canadian Black Book, will also join sales efforts for Jumpstart.

About Jumpstart:
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart Twitter and Facebook

Jumpstart is: Car and Driver, Canadian Black Book, U.S. News Best Cars, NADAguides, J.D. Power Autos, Autobytel, Daily News Autos, CarGurus, LeftLane, CarSoup, and CarBuzz.

About Canadian Black Book
Best known for being the trusted source of vehicle values to the car industry for over 50 years, Canadian Black Book offers three excellent value calculators -- Trade-in Value, Future Value and Average Asking Price. Car buyers can visit CanadianBlackBook.com and get unlimited access to the free calculators. For more information visit www.CanadianBlackBook.com.