SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

December 21, 2015 06:00 ET

Jumpstart Automotive Group Launches New Brand POV Advertising Unit With Alfa Romeo

SAN FRANCISCO, CA--(Marketwired - Dec 21, 2015) - Jumpstart Automotive Group, an expert automotive marketing and advertising company, today announced a first-to-market advertising product that places brands' content on model-specific research and review pages. Jumpstart has launched its first execution of the product with Alfa Romeo to promote the 2017 Alfa Romeo Giulia.

The Brand POV unit, which lives exclusively on make and model pages -- where consumers are actively researching specific vehicles -- allows brands to give consumers their point of view on why a particular vehicle is a must buy.

"When people are in the market for a new car they read expert opinions on third-party sites like ours and they visit auto manufacturers' websites. We're bridging those actions to give them the information they want and need -- all in one place," said Jumpstart Chief Executive Officer, Nick Matarazzo.

Alfa Romeo's Brand POV unit includes a full article -- with photos and videos -- and is running on Car and Driver from December 4, 2015 through December 30, 2015. To view the unit, click here.

"It brings the brand's products and stories to life in an exciting, dynamic way. I tried with all my willpower to not click on the Alfa unit and found it impossible to resist," said Car and Driver Editor-in-Chief, Eddie Alterman.

With Jumpstart's Brand POV, consumers will be able to access auto manufacturer content, which may include video, infographics, customer reviews, and more through an expandable content slot on each model-specific page -- without ever having to leave the page. The content will be labeled as "provided by" the auto manufacturer and will follow strict quality guidelines.

Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart Twitter and Facebook

Jumpstart is: Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Cars, autoweek.com, Autobytel, Daily News Autos, LeftLane, CarSoup, and CarBuzz.