SOURCE: Nativo


December 08, 2014 12:00 ET

Jumpstart Automotive Group Selects Nativo as Its Dedicated Native Advertising Platform

Advertisers and Publishers Continue to Generate Value From Nativo Technology

LOS ANGELES, CA--(Marketwired - Dec 8, 2014) - Nativo, the leading native advertising automation platform for publishers and marketers, today announced that Jumpstart Automotive Group, the expert automotive marketing and advertising company, has selected Nativo to integrate native advertising into its technology stack. Jumpstart is one of the first to license Nativo technology and deploy it across an exclusive private group of digital properties -- a portfolio of premium publishers that reaches more than 25 million unique visitors per month.

Jumpstart's portfolio includes well-known automotive sites such as, U.S. News Best Cars, Car & Driver, J.D. Power Autos, NADAguides, and Autobytel. Jumpstart will use Nativo's technology to power its native ad products, which they plan to introduce in January.

"We're always looking for unique experiences that allow our automotive clients to speak more directly to their customers," said Jumpstart Chief Marketing Officer Laura Schooling. "We selected Nativo because their technology is more advanced, intuitive, and scalable than anything else we've seen in the marketplace."

Nativo is the only native advertising platform to offer advanced native ad technology solutions such as an end-to-end native ad server, automated on-boarding tools, and private marketplace functionality with publisher inventory and demand controls. Jumpstart is the latest company to join Nativo's dossier of more than 300 premium publishers who use Nativo as their dedicated native ad server to scale native inventory deployment and campaign management across their owned and operated media properties and publisher networks.

"We've invested in building a platform that is ready for publishers and advertisers as their needs around native advertising become more sophisticated," says Nativo CEO Justin Choi. "We are proud that Jumpstart selected Nativo and our technology. It's a testament to the fact that we've been thoughtful of where the market is headed and have built technology that enables the future of native advertising."

MediaPost first reported this story.

About Nativo
Nativo is uniquely focused on true native executions: contextually aligned, matched to the look of each site, and always in the editorial feed, with the brand content consumed within each publication. Nativo is the leading native advertising platform, providing True Native Advertising at Scale for publishers and brand marketers. For advertisers, Nativo automates the syndication of brand content into truly native environments across thousands of quality publications with automated real-time optimization and tracked with a rich set of attention-based analytics. For publishers, Nativo provides a complete native ad tech stack enabling easy activation, deployment, and management of native advertising campaigns across all digital screens including: desktop, mobile, and apps. Nativo works with more than 150 brands and 300 publishers and powers the native ads for some of the most recognized media companies in the world.

About Jumpstart
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Jumpstart is: Car and Driver, Autobytel, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Best Cars, J.D. Power Autos, and CarSoup.

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