SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

March 29, 2016 06:00 ET

Jumpstart Gives Auto Manufacturers Direct Access to Its Exclusive In-Market Audience for the First Time With Data Product, Traxion

SAN FRANCISCO, CA--(Marketwired - Mar 29, 2016) - Jumpstart Automotive Group, an expert automotive marketing and advertising company, today announced it will give auto manufacturers direct access to specific audiences who are shopping for vehicles across its portfolio of sites (Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Cars, autoweek.com, Autobytel, Daily News Autos, LeftLane, CarSoup, and CarBuzz). This marks the first time Jumpstart is providing auto manufacturers direct access to its exclusive portfolio of in-market auto shoppers.

"Traxion gives our clients the ultimate brand control. Whether they want to use the data to understand their consumer better or use it to retarget or create custom communications for specific audiences (e.g., undecided shoppers, segment buyers, brand loyalists, model-specific shoppers, etc.), it's their choice. This data product is the missing piece of the puzzle that they've never had before," said Chief Executive Officer, Nick Matarazzo.

"We're excited to offer our clients custom, Jumpstart-curated audiences, as well as new audiences specific to each client's unique needs. And pushing these audiences up to our client's DMPs and DSPs not only gives them the ability to overlap our first-party data with their first- and third-party data for internal analysis, but also allows them to target our audience on open exchanges -- giving them full control over which non-automotive sites they want to reach Jumpstart visitors on," said Brian Ledoux, senior vice president of revenue operations.

Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart Twitter and Facebook

Jumpstart is: Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Cars, autoweek.com, Autobytel, Daily News Autos, LeftLane, CarSoup, and CarBuzz.