SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

March 23, 2015 06:00 ET

Jumpstart Reports: CUVs More Popular Than Ever, Smartphone Traffic Increases 60%, and FIAT Chrysler Automobiles (FCA Group) Hold Five of the Top 10 Spots in Shopper Interest Growth

Annual Auto Shopping Trends and Industry Insights Report

SAN FRANCISCO, CA--(Marketwired - Mar 23, 2015) - To help marketers better understand the fast-moving nature of the automotive industry, the digital marketing experts at Jumpstart Automotive Group have released their fifth annual Insights Book. This yearlong compilation of online auto shopping trends and industry insights is gleaned from the company's portfolio of automotive sites that represent 18 million auto shoppers. "While we're constantly evaluating our content and audience in real time, it's important to look back at the year because it allows us to see the broader marketplace trends," said Vice President of Strategic Insights and Analytics, Libby Murad-Patel.

A look at what's inside:

Jumpstart Audience:

  • Jumpstart holds the highest number of unique visitors among its competitive set, and moved from second place in 2013 to first place in 2014 in total pages viewed
  • Nearly 50% of Jumpstart's audience is on a smartphone or tablet, and 86% of that mobile audience visits its portfolio of sites exclusively from a mobile device

Share of Shopper Interest:

  • Trucks, SUVs, CUVs, and Vans saw the biggest gains in shopper interest in 2014 -- likely influenced by gas prices dipping to a four-year low
  • FIAT Chrysler Automobiles (FCA Group) had five of the top 10 brands in highest growth of shopper interest from 2013 to 2014

Regional Shopping Trends:

  • Seven of the West Coast's top 10 most-shopped vehicles were alternative fuel models
  • Domestic vehicles represented all of the top-shopped vehicles in the Midwest region

Plus: Auto shopping predictions for 2015, a look at how Toyota Camry is attracting shopper interest with its "Bold Moves" campaign, mobile design best practices, the best of Jumpstart's 2014 shopping trends and industry reporting, and more.

Click here to download the Insights Book now.

About Jumpstart
Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale., @JumpstartAuto #jumpstartinsights

Jumpstart is: Car and Driver, U.S. News Best Cars, NADAguides, J.D. Power Autos, Autobytel, CarGurus, LeftLane, CarSoup, and CarBuzz.