SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

February 14, 2014 16:30 ET

Jumpstart Reports: Hyundai Genesis, Jaguar F-Type Coupe, and Chrysler 200 Score Big With Online Auto Shoppers During This Year's Super Bowl

Post-Game Analysis Reveals the Auto Brands That Had the Highest Increases in Shopper Traffic

SAN FRANCISCO, CA--(Marketwired - Feb 14, 2014) - The digital marketing experts at Jumpstart Automotive Group announce its post-Super Bowl XLVIII shopping report. Comparing audience traffic before and after game day, Jumpstart finds that Hyundai Genesis, Jaguar F-Type Coupe, and Chrysler 200 had the highest increases in shopper traffic at 59%, 45%, and 41%, respectively.

More Super Bowl Auto Shopping Highlights

  • Audi A3 and Honda Accord Sport round out the Top 5 highest increases with 35%, and 20%, respectively

  • Overall traffic growth during and after this year's game was higher when compared to last year's event

  • The highest overall traffic increases were on the Monday following the Super Bowl (Jumpstart measured Monday's traffic against traffic from the Monday prior to game day)

  • Smartphone traffic to Jumpstart's sites went up 45% when comparing Super Bowl Sunday with the Sunday prior

  • Jumpstart saw an 8% increase in new visitors to its portfolio of sites on game day compared to its total 2013 shopper traffic

Download the full report here: http://jagurl.com/SuperBowl14

Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart, Twitter and Facebook

Jumpstart is: Car and Driver, Autobytel, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power Autos, and CarSoup

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