SOURCE: Jumpstart Automotive Group

Jumpstart Automotive Group

July 30, 2014 06:00 ET

Jumpstart Reports: U.S. News Best Cars Brings Vehicles to Life in New Video Series

Honda Signs On as Launch Sponsor for Entertaining Videos From One of the Most Trusted Consumer Resources

SAN FRANCISCO, CA--(Marketwired - Jul 30, 2014) - Video content is in high demand across categories, and never more so than in automotive where consumers have an increasing number of choices when researching a new vehicle purchase. The experts at U.S. News Best Cars are making new vehicle selection as easy -- and entertaining -- as possible with a new video review series.

The video series applies the same methodology as the reviews on their website: U.S. News aggregates the opinions of critics along with safety and reliability ratings -- creating an easy-to-understand ranking based on the experts' cumulative point of view.

In just a couple minutes, consumers can see a vehicle come to life in a sequence of still shots and on-the-road footage. Overview videos provide a snapshot of what's new and a high-level look at what critics are saying. Interior videos provide a detailed view of cabin styling, seats, features, and cargo. Performance videos highlight engine options and critic sentiment regarding acceleration, handling, and braking.

"We help consumers make an informed car-buying decision. Our video reviews give our audience even more information at their fingertips to help them choose the vehicle that's best for them," said Bageshri Ghate, U.S. News Best Cars General Manager.

U.S. News is a member of Jumpstart Automotive Group's premium automotive publisher portfolio, which exclusively represents the advertising on U.S. News Best Cars. Jumpstart has signed Honda on as the launch sponsor, which included custom Jumpstart-produced video ad units.

See the full range of videos here:

84% of auto shoppers plan to watch auto videos the next time they shop for a vehicle, according to a Millward Brown Digital/Google study in September 2013. And Jumpstart has seen exceptionally high engagement with video advertising across its portfolio of sites -- 9X the interaction rate and the click-through-rate, on average, when compared to industry average.

U.S. News & World Report reaches the everyday shopper -- and they need easy-to-understand information to help them make a big purchase decision. More than 65% of people on the U.S. News Best Cars website are actively shopping for a car, and 80% of them say the rankings and reviews influenced their buying decision. More than 40 million visitors have used the U.S. News Best Cars site in the past year.

Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect at Jumpstart Twitter and Facebook

Jumpstart is: Car and Driver, Autobytel, LeftLane, NADAguides, EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power Autos, CarSoup, and CarGurus