April 21, 2009 15:20 ET

Jumptap and ad:tech Launch Jump2Mobile -- Mobile Advertising Immersion Giveaway

Mendelsohn Zien Advertising for Carl's Jr. Announced as Prize Winner; Living Case Study Results to Be Presented at ad:tech New York Conference

SAN FRANCISCO, CA--(Marketwire - April 21, 2009) - ad:tech -- Jumptap, the leading mobile advertising solutions provider, and ad:tech expositions, the leading conferences and exhibitions organizer for the global marketing community, today announced a joint initiative to offer a free mobile advertising immersion program worth over $55,000 to attendees at the MobileMix conference, co-located at ad:tech San Francisco. Speaking to a standing room only crowd attending the "Mobile Advertising Myth Busters: It's Easier Than You Think!" session, Jumptap CMO, Paran Johar announced the details of the promotion. Johar engaged listeners with an entertaining overview of the tools, standards, scale, and ease of mobile advertising while attendees texted in to the shortcode ADTECHJT to enter.

At the conclusion of the presentation, Jumptap and ad:tech announced Mendelsohn Zien Advertising's client Carl's Jr. as the lucky winner to receive the free mobile advertising package. Carl's Jr. will present results from the first living case study at ad:tech New York being held at Javits Center in New York City starting November 4, 2009.

The total-immersion program includes:

-- Strategic counsel and creative planning to deliver a campaign with one million free ad impressions across the Jumptap Premium Mobile Ad Network,

-- Free campaign on tapMatch, Jumptap's recently announced pay-per-click (PPC) mobile performance marketplace,

-- Full featured, media-rich mobile site for consumer interactivity, including streaming video, content downloads, tell a friend and viral/UGC components, image galleries and product information from iLoop Mobile,

-- Mobile AdInsights(SM) ad effectiveness study that measures consumer awareness, message association and purchase intent provided by InsightExpress, a leading digital marketing research firm.

"More and more brands recognize they need to get in front of the highly engaged and rapidly growing mobile audience with targeted and relevant advertising," said Paran Johar, CMO of Jumptap. "This program not only gives one brand the ability to try it, but their shared experiences will give others real-life insight about the ease and effectiveness of mobile advertising."

The goal of the program is to showcase the ease in launching a mobile marketing campaign and demonstrate the overall effectiveness of mobile advertising. Results will include a comprehensive case study presentation, including lessons learned when developing mobile campaigns and a mobile site. The study will compare mobile versus online advertising including budgets, media planning, creative units, ease of execution and response rates. The effort is designed to broaden the conversation around the use of mobile as a viable marketing platform.

"MobileMix was designed for marketers, agencies and technology companies wanting to break into, or already invested in, mobile marketing," said Warren Pickett, content director for ad:tech. "As the event explores the opportunities that mobile offers as a consumer engagement tool, we are excited to have partnered with the leading mobile advertising provider to deliver the opportunity to our attendees to see firsthand how a living case study unfolds."

About Jumptap

Jumptap is the global leader in mobile advertising solutions, providing superior performance and premium advertising solutions that run across the highest quality premium mobile ad network. Jumptap leverages its search technology and 16 operator relationships to deliver the most advanced targeting intelligence for advertisers seeking the highest return on investment from their campaigns while helping publishers and application developers maximize advertising revenue from their mobile properties. We enable carriers to maintain a profitable position in the advertising ecosystem by securely leveraging their data assets to build targeted user profiles. For more information, visit

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit

About iLoop Mobile

iLoop Mobile is the leader in mobile technology and services for interactive mobile marketing and mobile content distribution. iLoop Mobile makes it fast and easy for brands, agencies, direct marketers, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile's platform offers an integrated self-service SAAS solution for creating and managing all types of SMS marketing/messaging, mobile Internet sites, mobile enabled Web sites, IVR, mobile advertising and many other mobile initiatives. Professional services and mobile marketing expertise are also available for companies looking for assistance with their mobile campaigns.


InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit or call 203-406-3233.

Contact Information