July 13, 2010 09:00 ET

Jumptap Debuts $4 Million Passport to Freedom Program for Mobile App Developers and Publishers

Offers Increased Revenue and Path to an Independent Open Cross Platform Mobile Ad Network

SAN FRANCISCO, CA--(Marketwire - July 13, 2010) -  MobileBeat 2010 - Jumptap, the leading provider of mobile advertising solutions, today announced its Passport to Freedom Program designed to help mobile app developers and publishers seeking a reliable source of revenue amidst the ongoing battles between Google and Apple. The new program empowers mobile app developers and publishers to increase their revenue using the industry's most comprehensive array of ad solutions that run across any device -- including iPhone, iPad, iPod Touch, Android, and BlackBerry -- all from one ad network and one single point of integration.

The Jumptap Passport to Freedom Program establishes a $4 million fund for new customers who will get to keep 100 percent of their revenues through the rest of 2010 or until the fund is depleted -- whichever is sooner. Become an advertiser and reinvest the earnings and Jumptap will actually double the amount available for advertising dollars -- that's up to a 200 percent payout. To get started, new customers just sign up for an account; download the SDK and start earning money.

"We launched this program in response to the many developers and publishers who are at risk of losing revenue as a result of being 'caught in the crossfire' between Google and Apple's battle over platform control," said Paran Johar, CMO of Jumptap. "They need a reliable and consistent stream of revenue from one single provider that supports all devices. Jumptap is the only open platform that offers the best of all worlds, including both premium and performance advertising solutions, the most comprehensive array of rich media ad units, top tier advertisers, and the most advanced targeting -- all designed to drive increased fill rates and deliver the highest revenues to our customers." 

"Jumptap's focus on delivering the most relevant, high quality ads while providing cross platform support works well for us," stated Greg Rose, VP of Business Development & Strategy at IconApps. "The Passport to Freedom Program is a great incentive for new customers to reap the benefits of working with an open platform to support all their needs."

Passport Program Benefits

Qualified mobile app developers and publishers receive the following benefits by participating in the new program. (Click here for full program details.)

  • Increased Revenue -- Sign up and download the SDK and keep 100% of generated revenues through the rest of 2010. 
  • Reduced Costs -- Significantly reduce development time and costs by working with a single network to run top tier advertiser campaigns across mobile properties. 
  • Attractiveness to Advertisers -- Jumptap's ability to work on any mobile platform increases publishers' attractiveness for advertisers looking to extend their reach.
  • Superior Monetization -- Leveraging a full spectrum of advertising options -- including search, display, rich media, video and in-app advertising across both premium and performance solutions, delivers the highest yields and revenue for app developers and publishers.

New customers can sign up at

About Jumptap
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 63 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit or follow us on

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