August 03, 2009 08:00 ET

Jumptap Is Industry's Fastest Growing, Highest Quality Mobile Ad Network: Reaches 42 Percent of Unique Mobile Web Users According to Nielsen Report

Carrier Grade Targeting Makes Jumptap First Choice for Brands Looking to Engage Mobile Consumers and Achieve Higher ROI

CAMBRIDGE, MA--(Marketwire - August 3, 2009) - Jumptap, the leading provider of mobile targeting and advertising solutions, today announced its continued market leading growth and major milestones. The Jumptap Premium Mobile Ad Network now reaches a unique audience of over 22 million -- 42% of all US Mobile Web Users according to a recent Nielsen report(1).

The Jumptap Premium Mobile Ad Network(2) provides unique reach to highly qualified and valuable audience channels. Advanced targeting technology helps brands deliver the most relevant messages to their specific audiences for enhanced engagement, higher response and increased conversion rates. Jumptap is committed to helping brands and publishers maximize their mobile advertising opportunities with the best ad solutions for advertisers seeking higher ROI from their marketing spend and publishers seeking the highest revenue from their mobile properties.

"Leading brands continue to increase their understanding of the reach and effectiveness of mobile advertising, which is creating a significant increase in volume and budgets," commented Michael Collins, CEO of Joule. "Upfront strategic planning and the ability to refine targeting in order to deliver highly relevant ads are the two most crucial components in creating successful mobile media campaigns."

Top Tier Publishers Join Premium Mobile Ad Network

Jumptap is pleased to welcome go2 Media, Hearst Magazines digital media, LatCel, Mobclix, MoFuse, and Weather Underground to an already impressive list of top tier properties. The network currently serves ads for hundreds of mobile sites, carriers and application developers including AT&T, Alltel,, E! Online, Kargo (includes MotorTrend, Tiger Beat, Shape, US Magazine, Star Magazine, & BlackBook), LimeLife, MSNBC, and Shazam. Of 2.3 billion total available monthly impressions, the Jumptap Premium Mobile Ad Network attracts more than 22 million unique users with over 450 million premium page views per month.

Carrier Grade Targeting Technology Finds the Right Consumers

Jumptap delivers the most advanced carrier-grade targeting technology available on the market today, enabling advertisers to target by age, gender, context, demographics, location, ethnicity, finance, occupation, handset, and language to name a few. By leveraging its mobile search technology roots and long standing trusted carrier relationships, Jumptap remains at the forefront of the industry. Its growing intellectual property portfolio and proprietary targeting technology is an important strategic facet of the business that allows them to deliver tangible benefits to partners and the various stakeholders in the mobile advertising industry.

"When compared to other forms of advertising, mobile is more personalized, cost-effective and results driven," said Paran Johar, CMO of Jumptap. "However, buyers do need to be selective in choosing which ad networks to work with as not all deliver real targeting abilities and often duplicate audience in their unique reach numbers -- crucial factors for delivering the true benefits of mobile."

Brands and Agencies Move to Mobile at Rapid Pace

Campaigns booked in the first half of 2009 have already more than doubled bookings for 2008, and Jumptap expects an additional 200 percent increase in Q3 and Q4. Brands that run campaigns across the Jumptap Premium Ad Network include Adidas, American Express, Bank of America, Best Buy, Continental Airlines, CoverGirl, Crest, Electronic Arts, E! Online, Ford, Herbal Essences, Hyundai, Infiniti, Land Rover, Maybelline, Microsoft, Pantene, Nike, Sony. The Economist, and Unilever; and Agency partners include Ansible, Brand in Hand, Carat, Hyperfactory, Joule, Mediaedge:cia, Mobext, OMD, Starcom and Universal McCann. Advertisers that run across the Jumptap Premium Mobile Ad Network can reach their consumers through unique audience channels, including luxury auto, news, entertainment, sports, finance, lifestyle, social networking, travel, games and in applications including iPhone, Android and BlackBerry®. These channels are proven to reach affluent audiences that still have disposable income and are spending it.

"Jumptap is currently the only company in North America with both premium and performance solutions and carrier grade targeting," added Johar. "We have consistently proven targeting drives relevance equals results and our publishers and advertising partners have experienced first-hand the superior performance we deliver. Jumptap should always be at the top of the short list for any advertiser buying mobile today."

(1) Source: Nielsen Mobile NetView, Custom User-Defined Report, June 2009

(2)The Jumptap Premium Mobile Ad Network reaches an additional 9+ million not reflected in the Nielsen Report as several sites have insufficient sample sizes for reliable projection of audience size.

About Jumptap

Jumptap is the global leader in mobile advertising solutions, providing superior performance and premium advertising solutions that run across the highest quality premium mobile ad network. Jumptap leverages its search technology and 16 operator relationships to deliver the most advanced targeting intelligence for advertisers seeking the highest return on investment from their campaigns while helping publishers and application developers maximize advertising revenue from their mobile properties. We enable carriers to maintain a profitable position in the advertising ecosystem by securely leveraging their data assets to build targeted user profiles. For more information, visit

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