SOURCE: JumpTV Inc.

July 10, 2007 03:10 ET

JumpTV Achieves New Viewer Milestone

Daily Minutes Viewed on Free Service Surpasses Daily Minutes Viewed on Subscription Service for the First Time

Instant Chat Usage Hits Over 45,000 Messages per Day

TORONTO--(Marketwire - July 10, 2007) - JumpTV Inc. (AIM: JTV) (TSX: JTV), the world's leading broadcaster of ethnic television over the Internet, announced that total minutes viewed on its free television service (available on www.JumpTV.com and on other sites through its "Jumper" video players) have surpassed the total number of minutes viewed by JumpTV's paying subscribers globally, marking an important milestone in the Company's transition to a multi-stream revenue model.

The Company reports that earlier this week minutes viewed on channels offered on a free-to-consumer basis, total minutes viewed, impressions, chat messages and chat sessions have all recorded the highest numbers to date. The Company compared numbers from May 23, 2007, the day before the company's free-to-consumer (FTC) launch in the U.S. of approximately 60 of its 290 channels (as of July 8th, approximately 110 channels are now offered for free in the U.S.), June 15, 2007 (mid-point date) and July 8, 2007, which marked the first time total minutes viewed on free channels surpassed total minutes as part of subscriptions globally.

With respect to instant chat, the Company plans to continue to enhance its chat product including the addition of nicknames and aliases which will be included in the "JumpTV 3.5" product release slated for early August.

G. Scott Paterson, chairman and chief executive officer of JumpTV, stated, "We are excited by the viewership and traffic trends resulting from our free-to-consumer launch in the U.S. We believe that JumpTV has content that affords a unique emotional connection for both viewers and advertisers."

"We are now putting in place an advertising sales team to capitalize on the growing traffic and viewership we are generating, while transitioning additional quality content to the FTC model in the United States," added Kaleil Isaza Tuzman, president and chief operating officer of JumpTV.

The statistics noted below only include minutes viewed and delivered from JumpTV's own servers (through www.JumpTV.com and the Company's deployed "Jumper" video players), and do not include any minutes viewed on AOL Video or Terra's network of Latin American websites.

                                Milestone                 Day Before
                                Date         Mid-Date     FTC Launch
                                8-Jul-07     15-Jun-07    23-May-07
Free channels minutes viewed    1,390,397      346,785          n/a
Subscription channels minutes
 viewed                         1,342,489    1,449,365    1,813,732
Total minutes viewed            2,732,886    1,796,150    1,813,732
Free-to-consumer impressions    2,406,254      211,904          n/a
Chat messages                      48,203       18,891          n/a
Chat sessions                       3,217        1,681          n/a

About JumpTV

Live Television From Around the World -- online, anytime, anywhere.

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading distributor of live Internet television. With over 290 TV channels from 75+ countries, JumpTV delivers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe to computers, Internet-enabled TV sets, IP set-top-boxes and cell phones with browser access.

Forward-Looking Statements

This news release contains forward-looking statements that involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward looking statements. These forward looking statements are made as of the date of this news release, and the Company assumes no obligation to update or revise them to reflect new events or circumstances. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance and achievements that may be expressed or implied by such forward looking statements, including: general economic and market segment conditions, competitor activity, product capability and acceptance, international risk and currency exchange rates and technology changes. More detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Assessment" section included in the Company's MD&A in respect of the year ended December 31, 2006 posted on www.sedar.com.

Contact Information

  • JUMPTV PR / IR Contact:
    Lewis Goldberg
    KCSA Worldwide
    +1-212-896-1216
    Email Contact