February 26, 2009 15:36 ET

JumpTV Announces Exclusive Streaming Plans for First Rounds of 2009 BIG EAST Basketball Championships

PLAINVIEW, NY--(Marketwire - February 26, 2009) - With the 2009 BIG EAST Women's and Men's Basketball Championships including more games and more teams than in any previous year, the conference is announcing unprecedented online coverage of the tournaments on, powered by JumpTV (TSX: JTV).

The BIG EAST, in conjunction with its Digital Media Partner, JumpTV, will offer exclusive free live video streams of the four first-round games of both the women's championship on Friday, March 6 and the men's championship on Tuesday, March 10 through the conference's official streaming video platform,

This year will be the first in which BIG EAST Men's Basketball Championship games can be seen exclusively on the BIG EAST Web site. Exclusive online coverage of the BIG EAST Women's and Men's Basketball Championships is sponsored by New York Life Insurance Company.

"New York Life is proud to sponsor the online coverage of the upcoming BIG EAST basketball tournaments," said William Werfelman, a spokesperson for New York Life. "Our national advertising campaign about the selfless gift of life insurance is a great message for the loyal fans, alumni and students of the BIG EAST schools, who know that selfless play usually results in championships."

The second round of the Women's Championship will be televised on selected regional stations and can also be seen live on on March 7. The quarterfinals and semifinals will be carried on ESPNU, with the championship game airing live on ESPN March 10.

The Men's Championship's second-round, quarterfinal, semifinal and final rounds will be televised live on ESPN and can be seen online at

First-round games will not be televised for either tournament.

All 16 conference teams will play in the 2009 BIG EAST Championships. The Women's Championship takes place March 6-10 at XL Center in Hartford, Conn. The Men's Championship is March 10-14 at Madison Square Garden in New York City. First-round games will feature the No. 9 seed against the No. 16 seed, the No. 12 seed against the No. 13 seed, the No. 10 seed against the No. 15 seed, and the No. 11 seed against the No. 14 seed.

Tuesday's winners will face the Nos. 5-8 seeds in the second round of the respective tournaments. Those winners, in turn, will face the top four seeds in the quarterfinals.

In addition to the eight live women's games and four men's games, will feature the most complete and comprehensive video coverage of both the Men's and Women's Basketball Championships. This year's coverage will include exclusive behind-the-scenes feature videos, highlights and press conferences from all 30 games of the men's and women's tournaments. Users should visit the Women's and Men's Basketball Championship Central pages on for complete coverage of both tournaments.

Online viewers also will be able to click to links on New York Life's Web site to contact an agent about their life insurance needs or learn about a career as New York Life agent. New York Life agents will also be available on site at the BIG EAST Men's tournament on March 10 to provide product and career information in person.

About The BIG EAST Conference

The BIG EAST is the largest and most diverse Division I conference in the country. It was formed in 1979 and represents the athletic interests of 16 member institutions including the University of Cincinnati, University of Connecticut, DePaul University, Georgetown University, University of Louisville, Marquette University, University of Notre Dame, University of Pittsburgh, Providence College, Rutgers University, St. John's University, Seton Hall University, University of South Florida, Syracuse University, Villanova University and West Virginia University. The BIG EAST Conference has captured 25 national championships in six different sports and is a founding member of the Bowl Championship Series. For more information on the Conference and its membership, please visit

About New York Life

New York Life Insurance Company, a Fortune 100 company, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Founded in 1845 and headquartered in New York City, New York Life and its affiliates offer life insurance, retirement income, investments and long-term care insurance. New York Life Investment Management, LLC provides institutional asset management, retirement plan and trust services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Visit New York Life's Web site at for more information.

About NeuLion and JumpTV

Based in Plainview, N.Y., Sanford, Fla., and Toronto, Ontario, NeuLion and JumpTV (TSX: JTV) work with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion iPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports and international television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of Internet on PCs and on the television through the Company's proprietary IPTV set top box. Through the Company's consumer websites:, Cycling.TV and, as well as its collegiate and sports partner websites, the Company streamed over 15,000 live sporting events in the past 12 months and ranks consistently as one of the top ten ranked US sports web sites as measured by minutes viewed. Please visit

Forward-Looking Statement

Certain statements herein relating to JumpTV's merger with NeuLion Inc. are forward-looking statements and represent JumpTV's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what Management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: the integration of the businesses of JumpTV and NeuLion, our continued relationships with our channel partners, general economic and market segment conditions, competitor activity, product capability and acceptance, rates, technology changes and international risk and currency exchange. More specific risks include that the merged entity will not be able to realize some or all of the expected synergies due to incompatibilities in the merging businesses, the inability of management to bring about such synergies or a changing business environment rendering such synergies inadvisable or uneconomical. After integrating the businesses the suite of service offerings may not perform as expected if shifting demand moves in a direction away from the expected business model of the merged entity, if competitors are able to take market share away from the merged entity or if changing technology adversely impacts the merged businesses. In addition, while the Company expects its content partners and those of NeuLion to continue and expand their relationship with the merged entity, there can be no assurance that such relationships will continue as expected, or at all. More detailed assessment of the risks that could cause actual results to materially differ than current expectations is contained in the "Risk Assessment" section of the company's 2007 annual MD&A filed on

Contact Information

  • Press Contacts:
    John Paquette, Chuck Sullivan, Rachel Margolis
    Big East Communications
    Phone: 401-453-0660
    Email: Email Contact; Email Contact; Email Contact

    Jennifer Powalski
    Corporate Communications
    Phone: 516-622-8334
    Email: Email Contact

    Investor Relations Contact:
    G. Scott Paterson
    Vice Chairman
    Phone: 416-368-6464
    Email: Email Contact