SOURCE: JumpTV Inc.

September 11, 2007 01:50 ET

JumpTV Appoints Head of Global Ad Sales

Former AOL Executive Bill Stephen to Lead Ad Sales Team and Develop Sales Strategy

TORONTO--(Marketwire - September 11, 2007) - To further leverage the millions of hours of IPTV-based advertising inventory across its network, JumpTV Inc. (AIM: JTV) (TSX: JTV), a leader in broadcasting international and sports television over the Internet, today announced the appointment of William Stephen, 58, as head of global sales for JumpTV.

Stephen will lead the JumpTV advertising sales team as they work to sell both in-stream and on-site advertisements: (a) on JumpTV's web site (www.JumpTV.com); (b) on third-party sites carrying the Company's embedded proprietary video player known as the Jumper; and (c) in conjunction with specific rebroadcast partners, such as Telefónica and AOL Video -- all of which leverage the company's more than 450 ethnic television channels and global sports properties.

With more than 20 years of experience in the sales, media and advertising fields, Stephen most recently served as senior vice president for sales and strategy at LAT34.com, a sports web site funded by America Online (AOL). Prior to LAT34.com, he held several positions at AOL including vice president of sales development and vice president of personal finance.

"With Bill's extensive background building sales teams in the Web 2.0 environment, we feel that he will quickly make inroads with clients looking to leverage online television to increase brand awareness and reach a highly targeted, highly engaged audience," said Kaleil Isaza Tuzman, president and chief operating officer of JumpTV.

Isaza Tuzman continued, "Bill is a sales team leader as well as a results-driver, with a proven track record in building relationships with media planners, media buyers and brand managers, all in the context of new online business categories. As such we are confident that he is the right leader to shape and capitalize upon the JumpTV value proposition for advertisers."

In addition to his recent work with AOL, Stephen has many years of experience working in publishing -- as director of strategic markets for Time Inc.'s Fortune, Fortune Small Business and Fortune.com, and holding various positions at Ziff Davis and International Magazines US.

Stephen commented, "JumpTV has a large domestic, highly engaged audience for unique sports and international content. The time spent on JumpTV.com and its partner distribution sites, more than 40 minutes per user session, makes us among the stickiest assets on the web and is of great value to ad buyers -- offering both the reach and engagement they are looking for."

"IPTV and Internet video usage levels are on a steady rise, and there is a paucity of professionally-produced, high-quality inventory, which JumpTV has in spades. Whether appealing to the U.S. basketball fan or the Brazilian soap opera junkie, JumpTV has the inventory to allow advertisers to engage with specific audiences in a meaningful way," concluded Stephen. "I am looking forward to using this superlative inventory to build the best Internet video ad sales team in the business."

Stephen will also lead sales strategy and planning in new areas of potential monetization for JumpTV, including network services.

About JumpTV

JumpTV (AIM: JTV) (TSX: JTV) is a leading distributor of live international television and sports over the Internet. With more than 300 television channels from 75+ countries and more than 170 partnerships with sports teams and leagues, JumpTV delivers full-screen sports, news and entertainment content on a real-time basis from all corners of the globe to computers, Internet-enabled television sets, IP set-top-boxes and cell phones with browser access. For more information, visit www.jumptv.com.

Forward-looking statements

Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may", "will", "should", "could", "anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in the Company's prospectus (admission document) dated August 1, 2006 and the matters discussed under "Risk Factors" contained in the Company's final short form prospectus dated February 19, 2007. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

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