SOURCE: JumpTV Inc.

July 16, 2007 01:50 ET

JumpTV Boosts Management Team With Internet Advertising Executives

Online TV Broadcaster Hires New Head of Marketing and Head of Ad Sales Operations

TORONTO--(Marketwire - July 16, 2007) - JumpTV (AIM: JTV) (TSX: JTV), the leading broadcaster of ethnic television over the Internet, has broadened its management team by hiring Michael Haffner as its new head of marketing and Ben Barokas as its new head of ad sales operations.

Mr. Haffner's career path spans traditional and online media, branding and direct response advertising, as well as business development and general management. Most recently Mr. Haffner led business development at Lavalife, one of North America's top personals sites. During the last 8 years at Lavalife, Mr. Haffner served in a variety of senior management capacities including vice president of web and mobile businesses, vice president of corporate development and vice president of business development and ad sales. In these roles, Mr. Haffner was responsible for revenue, international expansion and online traffic generation.

Prior to joining Lavalife Mr. Haffner was with BBDO Advertising Canada where he served as the head of interactive media planning, creating a team dedicated to developing online media campaigns for many BBDO clients including The Globe & Mail Interactive, Bell, Chrysler and Lavalife. Previously at BBDO he also developed innovative guerilla campaigns for brands such as Molson Breweries, Miller Brewing USA, Snickers, M&Ms as well as Sony Consumer Electronics.

As head of marketing at JumpTV, Mr. Haffner will be responsible for expanding viewership and ad impressions as well as subscriber acquisition and bulk sales.

Michael Haffner, new head of marketing for JumpTV stated, "JumpTV appeals to everyone who wants to maintain a connection with the place they call 'home'. We offer a fantastic opportunity for content providers, online media platforms and advertisers to emotionally connect with these viewers in a highly-targeted fashion. I look forward to developing a variety of marketing initiatives to support both our subscriber and ad-supported, free-to-consumer business models."

Mr. Barokas most recently served as the director of product and innovation at The Fifth Network (TFN), leading the development efforts of TFN's proprietary video player, advertising products and scheduling platform. Prior to TFN, Mr. Barokas was the senior manager of advertising product development at AOL, where he devised and oversaw the implementation and launch of the AOL video advertising platform.

Mr. Barokas also serves on the Interactive Advertising Bureau's (IAB) Broadband Committee and helped to steer the committee's discussions in the establishment of the Broadband Video Measurement Guidelines.

As head of ad sales operations at JumpTV, Mr. Barokas will oversee the execution of revenue generating, advertising and partnership campaigns, develop innovative ways to monetize JumpTV's content and manage the sales operations infrastructure including sales strategy, collateral materials and site positioning.

Ben Barokas, new head of ad sales operations for JumpTV commented, "I believe at JumpTV we are poised to build a significant global advertising business given the breadth and depth of our ethnic content, the unique value proposition to advertisers and the continually expanding market for online video."

Kaleil Isaza Tuzman, president and chief operating officer added, "In keeping with our introduction of a free-to-consumer, ad-supported business model in the United States, we have sought out executive talent with a track record of building online revenue in a high-growth, rich media environment."

Isaza Tuzman continued, "Michael's previous leadership of an online consumer model based on integrated marketing partnerships, combined with Ben's vision and experience in building innovative video advertising platforms, was exactly what we were looking for. We are excited to welcome them to the team."

The Company used The Barlow Group, an executive search firm based in Norwalk, CT, for the hiring of Michael Haffner.

About JumpTV

Live Television From Around the World -- online, anytime, anywhere.

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading distributor of live Internet television. With over 290 TV channels from 75+ countries, JumpTV delivers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe to computers, Internet-enabled TV sets, IP set-top-boxes and cell phones with browser access.

Forward-Looking Statements

This news release contains forward-looking statements that involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update or revise them to reflect new events or circumstances. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance and achievements that may be expressed or implied by such forward-looking statements, including: general economic and market segment conditions, competitor activity, product capability and acceptance, international risk and currency exchange rates and technology changes. More detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Assessment" section included in the Company's MD&A in respect of the year ended December 31, 2006 posted on www.sedar.com.

Contact Information

  • For further information, please contact:

    JumpTV PR / IR:

    North America
    Lewis Goldberg
    KCSA Worldwide
    Tel: +1-212-896-1216
    Email: Email Contact