JumpTV Inc.

JumpTV Inc.

March 28, 2007 04:00 ET

JumpTV Enters Into Strategic Partnership With Cutting Edge Handheld Device Developer Nawaiya

Ethnic Broadcaster Will Initially Offer Arabic Channels to Interactive Lifestyle Manager Users in the Middle East

DUBAI, UAE--(CCNMatthews - March 28, 2007) - JumpTV (AIM: JTV) (TSX: JTV) (www.jumptv.com), the world's leading broadcaster of ethnic television over the Internet, announced today a comprehensive strategic partnership with Dubai-based Nawaiya FZ-LLC, developer of the newly-created 'Interactive Lifestyle Manager' (ILM) handheld device.

As part of the strategic partnership, JumpTV has created the "Nawaiya Package" consisting of a number of premium live Arabic channels to be offered to Nawaiya's Interactive Lifestyle Manager (ILM) customers.

Nawaiya is the developer of the newly launched and highly anticipated Interactive Lifestyle Manager (ILM), a state-of-the-art wide screen handheld convergence device designed to revolutionize content consumption on the go. The ILM runs the full version of Microsoft's Windows XP and employs a proprietary touch screen user interface. The ILM enables customers to enjoy high-quality music and video playback, PC-like Internet browsing and full PC applications, accessible over the 3G/WiFi technologies and soon over WiMax.

The specially designed content package for Nawaiya consists of prominent live Arabic TV channels including top networks such as MBC1, Alarabiya, Aljazeera, Dubai TV, Dubai Sports, Escape Music Channel, LBC and Future TV in addition to popular sports pay-per-view and video-on-demand offerings.

Sami Issa, chairman of Nawaiya, commented, "We are committed to re-inventing content consumption on the go, and live content is a key pillar of our strategy. JumpTV is a leading provider of live, high-quality, exclusive and rights compliant content, making it an obvious partner for Nawaiya. This partnership marks the Middle East's first sizable mobile IPTV play and lays the foundation for the region's first entertainment-centric MVNO (mobile virtual network operator)." Issa added, "Mobile IPTV could prove disruptive to emerging mobile broadcasting protocols such as DVB-H and MediaFLO due to its significant cost advantage and anywhere availability."

"This partnership is a perfect example of JumpTV's ability to supply a third-party distribution partner's customers a premium online television offering overnight. We see this type of offering as a key component to our multi-faceted subscriber growth strategy," said Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International.

Isaza Tuzman continued, "We are delighted to be working with the Nawaiya team on what represents our first entry into the handheld device market -- whereby our content may prove to be a product differentiator, and directly assist in driving device sales. In this case, JumpTV is to offer our Arabic content in the Middle East -- massively increasing the size of our target market vis-a-vis our conventional immigrant-focused business."

JumpTV and Nawaiya are jointly developing a proprietary user interface designed to facilitate JumpTV content consumption and browsing on the ILM, which is slated to be ready in the 2nd quarter.

About Nawaiya

Nawaiya, a mobile media company, was founded in 2006 and is located in Dubai Media City (DMC), Dubai, UAE. Nawaiya operates at the intersection of rich content and mobility and is committed to bringing PC-level Internet browsing and awesome rich content consumption experience to customers on the go through state-of-the-art handheld device technology and innovative content bundling strategies.


About JumpTV

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading broadcaster of ethnic television over the Internet. With over 280 channels from 70+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers in over 100 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.


Forward looking statement

Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may," "will," "should", "could", "anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in the Company's prospectus (admission document) dated August 1, 2006 and the matters discussed under "Risk Factors" contained in the Company's final short form prospectus dated February 19, 2007. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

This document is available on the KCSA Worldwide Website at www.kcsa.com

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