JumpTV Inc.

JumpTV Inc.

December 18, 2006 05:20 ET

JumpTV Signs Partnership With SPORTFIVE-Europe's Leading Sports Marketing Agency

Partnership Covers More Than 200 Qualifying Matches for Euro2008

TORONTO--(CCNMatthews - December 18, 2006) - JumpTV Inc. (AIM: JTV) (TSX: JTV), the world's leading broadcaster of ethnic television over the Internet, announced that it entered into a four year partnership with SPORTFIVE, the European leader in sports rights marketing, to exploit their sporting properties via www.JumpTV.com and JumpTV's dedicated Hispanic sports portal, www.SportsYa.com. The key component of the partnership provides JumpTV the rights to market Internet broadcasts for almost 200 qualifying matches for UEFA's Euro2008 soccer tournament. For approximately half of the matches JumpTV is the exclusive marketing partner for Internet broadcasting.

SPORTFIVE markets the rights of more than 250 individual football clubs, 30 football associations and several international leagues. The company is the exclusive marketer of the European TV rights to the UEFA EURO 2008™ and does business in international handball and rugby.

"Since its founding, SPORTFIVE has been on the cutting edge of sports marketing. We decided very early to exploit the Euro2008 qualifier matches on the Internet and it was apparent that we needed a top-shelf Internet-broadcast partner. JumpTV has a widely recognized leadership position in the international Internet-television marketplace, and we are confident they will enable us to tap into a large global audience for these events," said Robert Muller von Vultejus, executive vice president of the SPORTFIVE Group.

"JumpTV is focused on securing the IPTV rights to the most compelling television content for our target expat audience. Euro2008 qualifier matches will be among the most watched sporting events of the year, and we are thrilled to partner with SPORTFIVE to bring these exciting games to a global Internet-television audience," said Mark David, managing director of JumpTV International.

David continued, "SPORTFIVE has a proven track record of marketing many of the most watched and profitable sporting events from Europe. The fact that we have secured exclusivity for a significant portion of the games illustrates SPORTFIVE's belief in our ability and expertise in marketing to targeted diaspora communities."

Subscribers will be able to buy each game live on a pay-per-view basis. The Euro2008 qualifier matches will begin streaming through JumpTV and SportsYa portals in March, 2007.

Kaleil Isaza Tuzman, president and chief executive officer of JumpTV International commented, "The value of sports broadcast on television cannot be underestimated. Last week, JumpTV unveiled its dedicated sports content strategy through the acquisition of Sports International Group. We plan to secure the exclusive Internet rights to as many expat-oriented, leading sporting events as possible. We are confident that these events will be a great draw both on pay-per-view basis and for converting them to long-term subscribers. JumpTV believes that the partnership with SPORTFIVE and securing the Internet-broadcast rights for Euro2008 qualifier matches represents a watershed moment in the lifecycle of our company."

A sample of matches that will be featured on Jumptv.com and SportsYa.com include:

Date Team 1 Team 2
March 24, 2007 Greece Turkey
March 28, 2007 Turkey Norway
June 2, 2007 France Ukraine
September 8, 2007 Portugal Poland
November 17, 2007 Israel Russia

About JumpTV

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading subscription-based broadcaster of ethnic television over the Internet. With over 230 channels from 65+ countries, JumpTV delivers its subscribers full-screen news, sports and entertainment content on a real-time basis from all corners of the globe. JumpTV has subscribers from over 80 countries who view channels on the JumpTV online network via high-speed Internet connections on their home computers, laptops, Internet-enabled televisions and mobile phones.


SPORTFIVE, Europe's leading sports marketing group, covers the full range of the sports rights business, from stadium advertising and hospitality programmes to shirt sponsorships, stadium consulting and the sale of international TV rights. Football being the focus of the business of SPORTFIVE, the group markets the rights of more than 250 individual clubs, 30 football associations and several international leagues. In addition to the core business football, SPORTFIVE markets the image rights of the two heavyweight boxers Vitali and Wladimir Klitschko andand does business in international handball and rugby as well. For more information click on www.sportfive.com.

About Euro2008

The 2008 UEFA European Football Championship, commonly referred to as Euro 2008, will take place in Austria and Switzerland, from 7 June to 29 June 2008. It is the second successful joint bid in the competition's history, alongside the 2000 European Football Championship, hosted by Belgium and the Netherlands. Austria and Switzerland will automatically qualify as hosts. The remaining 14 teams will be determined in a qualifying tournament that started in August 2006. For more information click on www.euro2008.com

Forward-looking statement

Certain statements herein may constitute forward-looking statements, including those identified by the expressions "may", "will", "should", "could", "anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and similar expressions to the extent they relate to the Company or its managements. These statements reflect the Company's current expectations and are based on information currently available to management. These forward-looking statements are subject to a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risk Factors" contained in the Company's prospectus (admission document) dated August 1, 2006. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.

This document is available on the KCSA Worldwide Website at www.kcsa.com.

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