JumpTV Inc.

JumpTV Inc.

March 04, 2008 01:30 ET

JumpTV Tops comScore Metrics With Viewer Numbers for the Month of December

JumpTV Adds New Ad Sales Personnel to Take Advantage of Growing Network and Emerging Opportunities

TORONTO, ONTARIO--(Marketwire - March 4, 2008) - JumpTV Inc. (TSX:JTV) (AIM:JTV), a leading broadcaster of sports and international television over the Internet, announced today it had recorded its best viewer numbers ever in December 2007 and has added five new members to its Ad Sales team. These additions round-out an industry leading team that now includes sales executives in New York City, London, Los Angeles, Chicago and Orlando.

In December 2007, comScore reports showed the company recording 85.5 minutes per viewer in the United States ranking it the #1 most engaging website among those in the online sports video category. "This report confirms what we have been saying all along. Our users are some of the most engaged on the Internet," said Nada Usina, President of JumpTV. Usina continued, "As video continues to be of increasing interest to advertisers, we are well positioned to be one of the leaders in this space."

According to comScore reports, JumpTV viewers watched 39 million minutes in the U.S. in December ranking it #3 in the Sports Video sites category overall.

As a result of the content assets and interest from the marketplace in JumpTV's properties, several key additions have been made to the ad sales team in key markets.

Mel Adler

Mel joins the team as Director, Ad Sales - Northeast, based in New York City. Mr. Adler most recently held the position of VP, Sales & Marketing for the Magpie Group, a media consulting and training company. Mel was formally the Chief Operating Officer of Cross-Media Entertainment, focusing on multi-platform distribution and sale of entertainment programming. He has held positions with National Lampoon, Clear Channel Interactive, Tribune Broadcasting and Malrite Communications.

Chris Sniffen

Chris joins the team as Director, Ad Sales - Northeast, based in New York City, with extensive online and television sales experience. Most recently, Mr. Sniffen held the position of Director of Sales at Flatiron Media in New York, a digital representation firm for women's health sites. Before Flatiron, he worked as Director of Integrated Sales for National Lampoon, the most recognized brand in comedy. Chris helped launch National Lampoon's IPTV Channel and Humor Network. Mr. Sniffen has also managed television sales for NBC, ABC and Fox.

Diego Victoria

Diego joins the team as Director, Ad Sales - Multi-Cultural. Prior to joining the sales team, Mr. Victoria was General Manager of SportsYA, which is owned by JumpTV. SportsYA focuses primarily on Latin American soccer, but also provides around the clock editorial coverage of sporting events from around the globe including auto racing, baseball, tennis, boxing, basketball, golf and hockey. Mr. Victoria's past experiences with SportsYA and his understanding of Latin American markets as a Colombian national give JumpTV a unique edge in the Hispanic advertising market.

Brian Farrell

Brian joins the team as Director, Ad Sales - Midwest and will be based in Chicago. Before joining JumpTV, Brian served as the Senior Strategic Partnership Account Executive for WebMD.com where he was responsible for selling large, embedded partnership programs to clients such as Kraft Foods, Quaker Oats, ConAgra Foods and General Motors among others. Mr. Farrell has also held Account Manager and Account Executive positions with Men's Health and BestLife Magazines and USA Today.

Stephen Jessop

Stephen joins the team as Director, Ad Sales - JumpTV Cycling.TV, and joins from the London Property News/News International, where he most recently served as the Head of Sales. During his tenure Mr. Jessop was responsible for the management of five titles within the company portfolio as well as editorial and finance. Stephen has held positions with Business Media, MSN, ZDNet and United Provincial Newspapers.

"I am extremely excited about the new additions to this team," said Bill Stephen, Senior Vice President, Ad Sales. "Our new focus on compelling sports and Latin American content delivers the consumers what advertisers most desire... Engagement! With a wide array of content such as college football and basketball, cycling events like the Giro d'Italia and exclusive rights to major soccer events like the 2010 South American World Cup Qualifiers, we are pleased to have brought on-board such a seasoned team of sales executives to deliver compelling marketing solutions to the advertising community."

About JumpTV

JumpTV (www.jumptv.com, www.collegesportsdirect.com) is a world leading broadcaster of sports and international television over the Internet. JumpTV streams over 10,000 live sports events per year in partnership with over 175 sports properties and also streams over 250 television channels from 70+ countries around the world. JumpTV delivers its users full-screen sports, news and entertainment content on a real-time basis to all corners of the globe via ordinary Internet connections on their home computers and laptops.

Contact Information

  • Public Relations Contact:
    KCSA Strategic Communications
    Lewis Goldberg
    (212) 896-1216
    Investor Relations Contact:
    JumpTV Inc.
    G. Scott Paterson, Executive Chairman
    (416) 368-6464
    Website: www.jumptv.com