JTV), a leading
broadcaster of sports and international television over the Internet,
announced today it had recorded its best viewer numbers ever in December
2007 and has added five new members to its Ad Sales team. These additions
round-out an industry leading team that now includes sales executives in
New York City, London, Los Angeles, Chicago and Orlando.
In December 2007, comScore reports showed the company recording 85.5
minutes per viewer in the United States ranking it the #1 most engaging
website among those in the online sports video category. "This report
confirms what we have been saying all along. Our users are some of the
most engaged on the Internet," said Nada Usina, President of JumpTV. Usina
continued, "As video continues to be of increasing interest to advertisers,
we are well positioned to be one of the leaders in this space."
According to comScore reports, JumpTV viewers watched 39 million minutes in
the U.S. in December ranking it #3 in the Sports Video sites category
overall.
As a result of the content assets and interest from the marketplace in
JumpTV's properties, several key additions have been made to the ad sales
team in key markets.
Mel Adler
Mel joins the team as Director, Ad Sales - Northeast, based in New York
City. Mr. Adler most recently held the position of VP, Sales & Marketing
for the Magpie Group, a media consulting and training company. Mel was
formally the Chief Operating Officer of Cross-Media Entertainment, focusing
on multi-platform distribution and sale of entertainment programming. He
has held positions with National Lampoon, Clear Channel Interactive,
Tribune Broadcasting and Malrite Communications.
Chris Sniffen
Chris joins the team as Director, Ad Sales - Northeast, based in New York
City, with extensive online and television sales experience. Most
recently, Mr. Sniffen held the position of Director of Sales at Flatiron
Media in New York, a digital representation firm for women's health sites.
Before Flatiron, he worked as Director of Integrated Sales for National
Lampoon, the most recognized brand in comedy. Chris helped launch National
Lampoon's IPTV Channel and Humor Network. Mr. Sniffen has also managed
television sales for NBC, ABC and Fox.
Diego Victoria
Diego joins the team as Director, Ad Sales - Multi-Cultural. Prior to
joining the sales team, Mr. Victoria was General Manager of SportsYA, which
is owned by JumpTV. SportsYA focuses primarily on Latin American soccer,
but also provides around the clock editorial coverage of sporting events
from around the globe including auto racing, baseball, tennis, boxing,
basketball, golf and hockey. Mr. Victoria's past experiences with SportsYA
and his understanding of Latin American markets as a Colombian national
give JumpTV a unique edge in the Hispanic advertising market.
Brian Farrell
Brian joins the team as Director, Ad Sales - Midwest and will be based in
Chicago. Before joining JumpTV, Brian served as the Senior Strategic
Partnership Account Executive for WebMD.com where he was responsible for
selling large, embedded partnership programs to clients such as Kraft
Foods, Quaker Oats, ConAgra Foods and General Motors among others. Mr.
Farrell has also held Account Manager and Account Executive positions with
Men's Health and BestLife Magazines and USA Today.
Stephen Jessop
Stephen joins the team as Director, Ad Sales - JumpTV Cycling.TV, and joins
from the London Property News/News International, where he most recently
served as the Head of Sales. During his tenure Mr. Jessop was responsible
for the management of five titles within the company portfolio as well as
editorial and finance. Stephen has held positions with Business Media,
MSN, ZDNet and United Provincial Newspapers.
"I am extremely excited about the new additions to this team," said Bill
Stephen, Senior Vice President, Ad Sales. "Our new focus on compelling
sports and Latin American content delivers the consumers what advertisers
most desire… Engagement! With a wide array of content such as college
football and basketball, cycling events like the Giro d'Italia and
exclusive rights to major soccer events like the 2010 South American World
Cup Qualifiers, we are pleased to have brought on-board such a seasoned
team of sales executives to deliver compelling marketing solutions to the
advertising community."
About JumpTV
JumpTV (www.jumptv.com, www.collegesportsdirect.com) is a world leading
broadcaster of sports and international television over the Internet.
JumpTV streams over 10,000 live sports events per year in partnership with
over 175 sports properties and also streams over 250 television channels
from 70+ countries around the world. JumpTV delivers its users full-screen
sports, news and entertainment content on a real-time basis to all corners
of the globe via ordinary Internet connections on their home computers and
laptops.