SOURCE: Responsys

Responsys

June 10, 2009 08:00 ET

June 16 Interactive Online Dialog: Responsys Press Conference With Leading Recommendation, Testing, and Targeting Partners

SAN BRUNO, CA--(Marketwire - June 10, 2009) -


WHAT:  Press conference webinar with leading solution providers and
       marketing innovators to unveil the industry's first fully embedded
       integrations for recommendation, testing, and targeting solutions,
       giving marketers new and easier ways to personalize campaign content
       for greater relevance and ROI.

WHEN:  Tuesday, June 16, 2009 at 11:00 a.m. PDT / 2:00 p.m. EDT

WHY:   Responsys has partnered with leading solution providers, including
       Baynote, Omniture, and richrelevance to offer seamless, embedded
       integrations directly from within the Responsys Interact® Campaign™
       interface.

       Marketers will now be able to dynamically deliver contextual,
       behavior-driven, or personalized content such as product
       recommendations based on like-minded customers and web site
       behavior, or optimized copy and images based on real-time results of
       multivariate tests, into email campaigns for a superior customer
       experience and greater marketing ROI.

       Hear from industry leaders as they discuss the importance of
       integrating personalized content with online marketing campaigns for
       significantly increased revenues and higher marketing ROI.

WHO:   John Berkley, Vice President of Product Marketing, Responsys
       Scott Brave, Chief Technology Officer, Baynote
       Christopher Duskin, Director of Product Marketing, Omniture
       Todd Pearson, Chief Customer Officer, richrelevance

       The 30-minute interactive presentation will include:

       -- How leading solution providers are bringing Amazon.com-like
          experiences to customers all over the web
       -- Case studies from leading companies such as StubHub who have
          leveraged contextual, behavior-driven, and personalized content
          to achieve 2,500% more revenue per email than average marketing
          campaigns
       -- Strategic priorities from leading SaaS vendors and outlooks for
          the year ahead

WHERE: To register, go to:
       http://www.responsys.com/press_webinar/

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