SOURCE: SEMphonic

August 22, 2007 08:30 ET

June Dershewitz Newest Addition to Semphonic's Expert Web Analytics Team

NOVATO, CA--(Marketwire - August 22, 2007) - Web analytics specialist June Dershewitz has joined Semphonic, a leading web analytics consultancy. In her role as Vice President of Analytics, Dershewitz will be focused on helping enterprise clients trying to integrate web and customer data and deepen the significance of their analytics and measurement.

June Dershewitz, a well-known web analytics expert, has worked as a freelance consultant helping companies in a variety of industries improve their practice of web analytics. Beginning as a web analyst for a startup, she has 8 years of experience in the field of web analytics. Over the past three years she has worked with a diverse range of enterprise clients, including major health care, media, software and banking companies. She has been a member of the Web Analytics Association since its inception in 2005 and enjoys organizing networking events like Web Analytics Wednesday in her hometown, San Francisco.

June will be speaking at the eMetrics Summit in Washington, D.C. this October on successful career management strategies for web analytics professionals. She will also be speaking at the X Change Web Analytics Conference in September, where she'll be leading discussion groups on integrating web data into the enterprise.

According to Gary Angel, President of Semphonic, "Bringing June on board is part of a larger strategy for the analytics consultancy. In a new field like web analytics, there's a very limited amount of real experience and expertise available. Our goal is to have as much of it as possible here at Semphonic."

Semphonic recently added renowned D.C.-based web analytics expert Phil Kemelor to focus on executive and strategic analytics. "June is another perfect fit," says Angel. "Semphonic has always focused on enterprise clients with serious analytic needs and difficult data integration problems. That's exactly where June has focused, too. She deepens our already very strong Omniture support, extends our WebTrends knowledge and provides a further boost in our work that increasingly includes data integration and warehousing projects that go beyond pure web analytics data and solutions."

According to June Dershewitz the biggest reason to join Semphonic was the opportunity to work with peers across a wide range of interesting projects. "It's so exciting to be able to talk with a whole group of colleagues focused on web analytics. As an independent consultant, you just don't get that. Semphonic is a pioneering company and I am thrilled to be a part of this team during such a major growth period in web analytics."

About Semphonic

Semphonic has over 10 years of experience as a web analytics consultancy for agencies and companies such as Answers.Com, American Express, AOL, Care2, Charles Schwab, Intuit, Morgan Stanley, Nokia, NPD, SurePoint Lending and many others. Semphonic has partnered with most of the major web analytics tool vendors and provides a range of services including tool evaluation, tagging, implementation and rollout support, end-user and analytic training, report development, highly targeted deep-dive analytic projects, SEM analytics, and full-service web analytics outsourcing. Semphonic is headquartered in Novato, California. Visit us at www.semphonic.com for more information or visit Gary Angel's blog at http://semphonic.blogs.com/semangel/

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