SOURCE: Junior

Junior, Project Worldwide

August 11, 2015 13:01 ET

JUNIOR: The Rapid Invention Company Launches in San Francisco

New Business Expands Innovation Capabilities Within Project: WorldWide Network

SAN FRANCISCO, CA--(Marketwired - August 11, 2015) - Junior, the rapid invention company, launched today in San Francisco. Born out of the belief that helping businesses get to market faster is imperative, Junior unites product design, technology and marketing in an accelerated approach to solving the toughest problems brands face.

Junior is part of the Project: WorldWide network and is jointly led by five founding partners, each digital and technological experts in their own right with more than 15 years experience leading multi-dimensional teams at top agencies and consultancies. These executives include:

  • Robbie Whiting -- Technology Director (ARGONAUT)
  • Stephen Clements -- Creative Director (AKQA)
  • Renna Al-Yassini -- User Experience & Strategy (Adaptive Path)
  • Conal O'Doherty -- Growth & Operations (ARGONAUT)
  • Garrick Schmitt -- Client & Business Strategy (Razorfish)

"The way people interact with products and services is evolving faster than brands can adapt, especially when it comes to the post-pc generation," said Whiting. "At Junior, we've created a process called 'rapid invention.' It's our accelerated system of design and prototyping. We organize into small, multidisciplinary teams, work in sprints and quickly conceive of new solutions as functional prototypes."

Added Clements: "We believe in a holistic approach because today's business problems can't always be solved by one-off marketing ideas alone. Only by understanding and designing to a business' ecosystem can we effectively create the right touchpoints, invent new products and optimize their impact."

To help clients better adapt to a world of constant change, Junior has tapped into a new class of emerging thinkers and makers. It has developed partnerships with some of the most progressive design and technology schools, including Hyper Island, Savannah College of Art and Design, Carnegie Mellon University and School of Visual Arts in New York. Students and post-graduates will work on an ongoing basis with Junior's senior leadership to create operational systems, products, and communication strategies.

"At Project, we invest in building companies with great talent and encourage our people to think creatively about new opportunities for growth. Junior is a fantastic representation of how creativity fused with future-forward leadership opens the door to innovation, not only for our clients, but also our network," said Robert G. Vallee, Jr., Chairman and Chief Executive Officer, Project: WorldWide.

Junior is the 12th company in the Project: WorldWide portfolio, and the fourth start-up to be created by the network. Other successful launches include ARGONAUT, Shoptology and School.

About Junior
Junior is the rapid invention company. It uses a holistic approach to design and technology to help get its clients to tomorrow faster. The company was founded in San Francisco in 2015 by an executive team that had previously led a diverse set of agencies and consultancies: ARGONAUT, AKQA, Adaptive Path, and Razorfish. Junior employs a dynamic talent model and has developed relationships with some of the most progressive design schools in the world. For more information, please visit http://www.junior.io.

About Project: WorldWide
Project: WorldWide is an independent, global network of wholly-owned agencies delivering engaging experiences that drive business results for clients. The network is comprised of engineers, craftsmen, and artists creating marketing solutions that inspire people to participate and act. Project: WorldWide is employee-owned with more than 2,000 employees in 45 offices around the world. The agencies include George P. Johnson, ARGONAUT, Partners + Napier, Motive, Spinifex Group, JUXT, Shoptology, G7 Entertainment Marketing, School, Pitch, Raumtechnik, and Junior which span the experiential, creative, digital, social, mobile and retail sectors. For more information, please visit project.com.

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