SOURCE: Junta42

Content Marketing Playbook Resource Case Studies

October 05, 2009 06:00 ET

Junta42 Launches The Content Marketing Playbook -- 42 Branded Content Examples, Case Studies and Resources

CLEVELAND, OH--(Marketwire - October 5, 2009) - Junta42, the leading matchmaker for branded content and custom publishing resources, released the premier edition of the Content Marketing Playbook: 42 Ways to Connect with Customers. With thousands of downloads within the first few days of release, The Content Marketing Playbook is quickly becoming an indispensable guide for marketing professionals working to make the transition from talking "at" customers to talking "with" customers through social media and other channels.

"Marketers are all publishers today, whether they like it or not," said Joe Pulizzi, founder of Junta42, and co-author of Get Content Get Customers. "The Playbook gives marketers the ammunition they need to learn which tactics will best tell their brand story -- resulting in stronger relationships and, ultimately, more sales. And to better spread the content marketing gospel, we offer the Playbook without registration. It's a free for all."

Pulizzi added, "If you're not publishing, you're not marketing in today's media environment. The Playbook will help get marketing professionals where they need to be."

Junta42, through its free matching service, provides expert content vendors for the likes of Research in Motion (makers of Blackberry smartphones), United Methodist Communications, First Midwest Bank and hundreds of other leading brands. Junta42 also has a library of content marketing white papers and custom content strategy eBooks for marketing professionals.

The Content Marketing Playbook presents 42 examples of marketing tactics for distributing quality content. The Playbook also includes over 50 practical content marketing/branded content is accessible in both PDF format and as individual html pages. The Playbook is sponsored by custom content provider Hanley Wood Marketing.

About Junta42

Junta42 helps marketing professionals save time, money and resources through its Content Vendor Matching Service. Project posting is free and clients receive vendor information in less than 24 hours. Content projects include custom magazines, content microsites, blogs, white papers, enewsletters, social media and over 20 other content marketing project categories.

About Hanley Wood Marketing

In this age of multiplying media and fragmenting attention, marketers need something unique to differentiate their brands and spark audience engagement. That something is content. Hanley Wood Marketing is an experienced and versatile branded content firm. We'll help you add strategic, measurably effective content marketing to your playbook.

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