SOURCE: Just Add Ice Orchids

Orchid Care

March 16, 2011 10:38 ET

Just Add Ice Orchids Releases Retail Consumer Data Report

CLEVELAND, OH--(Marketwire - March 16, 2011) - Just Add Ice Orchids is "getting to know" their phalaenopsis orchid customers by collecting data from over 2,000 participants in a recent consumer survey. Survey results show that 80% of respondents are "first-time orchid owners" -- indicating that market potential is high and that product life cycle is still in the early stages.

Just Add Ice Orchids not only strives to produce the highest-quality phalaenopsis orchids on the market, they are dedicated to helping their consumers care for their orchids through the company website, blog, email watering reminders and newsletters, and a robust presence in social media. In fact, with the results of 78% of consumers ranking their orchid knowledge as "Beginner," they strategically developed QR coding on orchid tags linking buyers to simple care instruction videos on YouTube. 

In a January 2011 survey of over 2200 respondents, orchid buyers were asked to evaluate their overall experience with Just Add Ice Orchids. Survey results indicated that 65% of respondents ranked "Care" as the "Most Important" attribute for prompting the purchase of a Just Add Ice Orchid, followed by 55% of respondents ranking "Website Support" as "Important." Just Add Ice Orchids is listening to their consumers and understand that their simple watering and orchid care instructions are an essential selling point.

As a grower who provides orchids exclusively to retailers, Just Add Ice Orchids is committed to providing retailers with the tools, resources and market intelligence they need to make the partnership as successful and beneficial as possible. The report details the findings of the most recent consumer survey and provides insight to what this valuable data means to the consumer-oriented orchid industry.

Just Add Ice phalaenopsis orchids are grown and supplied by Green Circle Growers, one of the largest greenhouse operations in the Midwest. The Just Add Ice Orchids brand is committed to introducing fresh new ideas to the market place while utilizing production methods that are efficient and environmentally conscious. With their proven ice cube watering method and expert orchid care advice on the company website, taking care of phalaenopsis orchids has never been more simple.

Contact Information

  • For more information, please contact
    Elise Duplin
    Just Add Ice Orchids at: