Just-Eat Canada Inc.

Just-Eat Canada Inc.

April 11, 2016 07:00 ET

JUST EAT Makes Canada a Priority Market

The brand predicts that within 2 to 3 years, Canada will be among the top five countries where its famous delivery service is most used.

MONTREAL, QUEBEC--(Marketwired - April 11, 2016) - Canadian foodies rejoice! JUST EAT expects that Canada will soon become one of its top markets. In fact, in 2015, JUST EAT was already on the Canadian culinary map in 6 provinces. In that same year, the number of active JUST EAT users doubled and the number of partner restaurants also skyrocketed-from 4,000 in 2014, there are now over 5,000 partner restaurants.

"We are especially proud of having established our presence in a country such as Canada where diversity is expressed in so many ways," says Daniel Tallón, International Marketing Director. "Our recipe for success lies in our user-friendly site and mobile app, the high quality and wide variety of partner restaurants and, above all, the superior customer service levels offered by JUST EAT."

Delicious Meals at Your Fingertips

The use of smart phones is on the rise for many of everyday tasks... the same goes for ordering in. According to a study conducted by Catalyst(1), a research company specializing in the digital industry, from 2014 to 2015, the number of smart phone users in Canada jumped from 55% to 68%.

This clearly demonstrates that Canada shows great potential in terms of online ordering. And JUST EAT has its sights set on becoming a household name for these millions of users!

A Marketing Campaign Adapted for the Quebec and Canadian Market

One of the strengths of JUST EAT is its capacity to adapt to different cities-Quebec and the rest of Canada are no exception. "Each market is unique and JUST EAT was able to find its place in the hearts of 11 million foodies worldwide by appealing to them through local & relevant marketing campaigns," adds Mr. Tallón.

To achieve this, JUST EAT teamed up with Leo Burnett, a Toronto-based agency. "We want people to understand that JUST EAT is more than a simple delivery service-it's a tool that allows customers to enjoy the culinary delights of their favourite restaurants in the comfort of home," comments the marketing director at JUST EAT.

Montreal: Canada's Foodie Heaven

With 700 partner restaurants for all tastes and budgets, there is no doubt that Quebecers have a love for great food. With JUST EAT and a myriad of choice from local restaurants, Montreal stands among Canada's top cities for wining and dining!

Known for their healthy lifestyle, Montrealers are not as inclined towards fast food as their rest of Canada counterparts. JUST EAT has therefore adapted its service offer to their needs by partnering up with healthy picks like Crudessence, Aux Vivres and Lola Rosa.

After 5 years in Montreal, we have seen that the restaurant choices also vary depending on the neighborhood. According to internal analytics, Le Plateau residents order more Portuguese chicken than elsewhere in the city, while downtown residents order more burgers & fries as well as Chinese food. As for the Mile-End, sushi wins hands down, while Thai food is a favourite in NDG.

Finally, Montrealers are ordering more often at dinner than at lunch... and use the service more during hockey games and other big sporting events like The Superbowl and Worldcup.

Whether you're in Montreal, Winnipeg, Toronto or elsewhere, the trend is clear. People want good food, with a wide variety of choice and JUST EAT is bringing consumers just that. With a steady growth rate, JUST EAT will continue to innovate and lead the market by offering a great platform for consumers to order their favorite meals at the touch of a button.

About JUST EAT Canada

JUST-EAT.ca is a food delivery service that is experiencing the fastest growth in Canada. JUST EAT Canada and its mobile app connect restaurants and customers by offering an easy to use platform for ordering meals. JUST-EAT.ca has over 5,000 partner restaurants in Montreal, Ottawa, Toronto, Winnipeg, Regina, Calgary and Vancouver. JUST EAT Group, whose Canadian offices are in Toronto, was established in Denmark in 2001. Its head office is located in London, England. JUST EAT is listed on the London Stock Exchange.

To learn more, visit JUST-EAT.ca.

(1) With Growth Comes Change: The Evolving Mobile Landscape in 2015. Catalyst Canada, 2015, http://catalyst.ca/2015-canadian-smartphone-market/

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