Just in Time for Spring, Lancaster dressbarn Unveils Fresh New Look

LANCASTER, PA--(Marketwired - Mar 26, 2015) - On 3/20, Lancaster dressbarn (NASDAQ: ASNA) re-opened its doors after extensive renovations, to debut an updated look and feel. The store, located at Rockvale Outlets, has been specially redesigned to offer Lancaster-area shoppers a truly modern and enjoyable shopping experience. To celebrate its grand reopening, dressbarn invites the community to visit the store, see what's new and receive a free gift with purchase (while supplies last).

"All our changes were designed to reflect our shoppers' lifestyles," says Kim Levitt, dressbarn's District Sales Leader. "We are thrilled to offer women an inviting place to shop for on-trend styles at great prices." 

To welcome area shoppers back to the newly updated store, all visitors to dressbarn of Lancaster will receive a complimentary tote bag with purchase -- the perfect accessory to pair with just about any dressbarn dress (while supplies last).

dressbarn of Lancaster also encourages shoppers to stop by and meet its associates -- dress experts who are key to the dressbarn shopping experience. "One thing that hasn't changed is our focus on an exceptional customer experience," says Levitt. "Our friendly associates have a wealth of product knowledge and great ideas about how to pull looks together, and we've got versatile, on-trend pieces in sizes 4-24 so that women can get their style fix while they stay on budget."

Above all, Levitt adds, "Our goal is to create a fun, informative shopping experience that helps every woman look and feel good, while she expresses her unique point of view. We think women in the Lancaster community will love what we have to offer."

For additional information about dressbarn in Lancaster, please contact the local store at 717-293-9983. A complete list of dressbarn store locations is available at www.dressbarn.com.

About dressbarn
dressbarn, a division of Ascena Retail Group Inc. (NASDAQ: ASNA), is a specialty chain of over 850 stores, featuring its own line of women's casual, career and special occasion apparel at great values, in sizes 4-24. Focused on creating meaningful customer experiences through fashion adventures, style solutions, relevant choices and personalized service, dressbarn is committed to inspiring women to look and feel beautiful.