SOURCE: Cutting Edge Information

September 05, 2007 08:01 ET

Just-Released Report on Pharmaceutical Medical Publications Emphasizes Importance of Centralized Management Structure

RESEARCH TRIANGLE PARK, NC--(Marketwire - September 5, 2007) - A new study released yesterday by Cutting Edge Information found that many pharmaceutical medical publication teams do not benefit from a centralized structure to streamline medical publication efforts. The report, available for immediate download here, focuses on the inner-workings and best practices of medical publications at a wide range of companies -- from top-tier to small start-ups.

"Cutting Edge Information explored pharmaceutical medical publications a few years ago. Our clients were so pleased with the insights the study provided, that CEI decided to launch another study surrounding this ever-growing strategic support tool," said Amanda Zuniga, senior research analyst and lead author of the report. "The new study covers the same basics explored in the last report, but also investigates new trends in the pharma medical publications landscape."

Both the medical publications study in 2005 and 2007 found that it is ideal for companies to establish a centralized structure to manage their publication efforts. Companies that do are in a better position to fully capitalize on the potential value the function can bring to specific products/compounds. There are several benefits in establishing a centralized structure, which include:

--  Developing and executing a single publication strategy
--  Building functional expertise
--  Streamlining communications
--  Sharing knowledge
--  Earning functional recognition
--  Utilizing resources efficiently
    

In fact, many companies recognize the inherent benefits of a centralized model. According to survey data, 79% of the participating companies employ a centralized model for their medical publications. However, several respondents are working with moderately centralized structures or are in the process of reorganizing to better streamline their medical publications work.

"Pharmaceutical Medical Publications: Market Preparation & Strategic Support" (http://www.PharmaPublicati onStrategy.com) was designed to explore pharmaceutical companies' medical publications structures, strategies and processes. The study delves into the resource support and funding that various medical publication departments and teams benefit from. In addition, through this report, readers will be exposed to some of the industry's best medical publication practices and should be better positioned to streamline their own strategies and processes by benchmarking their efforts against those of top-leading companies.

Download a free summary of "Pharmaceutical Medical Publications" or purchase the report at http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Down load.asp#body.

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